media ymca

media ymca

CAREER IN PUBLIC RELATIONS

Public Relations are a deliberate, planned and sustained effort to develop, establish and maintain two-way communication between an organisation and the public. It could be also described as a management communication resource which uses communication techniques and tools to create the right environment for a product, business or service.

The PR function is carried out by:

• Independent PR agencies.
• Corporate communication/PR division of business firms, corporate sector, governmental and non governmental organisations

? The Job:

In-House PR Personnel

• Problem analysis for clients or management, setting goals and planning PR activities
• Compiling reports, issuing press statements, preparing speeches/articles, publishing newsletters/ brochures/ annual reports/ leaflets and getting audio tape/ film and video production
• Controlling and liasoning with media, being updated on all the quickest forms of global communication in use
• Organising and attending interviews, meetings, presentations and conferences, events, press launches, news conferences, exhibitions, trade fairs, etc
• Coordinating market research through surveys, interviews and opinion polls.

PR Agencies:

A PR agency in structure resembles an ad agency. It has client servicing, media, and research departments.

• Client servicing involves handling clients’ accounts for all PR services. This involves devising PR strategy based on the complete understanding of the clients’ operations and goals, managing interactions with the media, issuing press briefs, making media presentations and coordinating with all forms of media.
• Agencies provide public relation counsel.
• Researching and conducting surveys is an ongoing activity in all agencies.
• Crisis management as a PR function is also gaining significance

? Personality Traits:

• Good organisational skills
• Ability to handle crisis situation
• Multi-tasking
• Analytical mind
• Excellent communication skills
• Diplomatic and patient
• Ability to work under pressure & deadlines

? Salaries –

• An Under Graduate would start at approx. Rs. 5000 -7,000 per month
• Account Executive – Starting Position. Approx Rs. 2-3 lacs per annum after a PG degree in Media / Advertising / Mass Communications or an MBA
• Senior PR Official – Approx. 25 – 30 lacs per annum.

? Study Routes for Mass Communications -

Mass Communications as a subject can be pursued at the graduate level as a full time 3 year degree course. One also has the option of taking it up as a post graduate (graduation in any stream) diploma course. The duration of these courses is one / two year and selection is generally through a written test on communication skills.

Class XII, preferred streams are humanities/commerce

Graduation in psychology/ communication/ management/ sociology/ social sciences/ commerce/ public relations or any related subject

Post Graduate / Diploma in public relations or diploma/degree in management/advertising / mass Communications / public Relations etc

Places to study:

India:

TOP 10 Mass Communication Colleges in India (May 2007)

• Mudra Institute of Communication, Ahmedabad
• Asian College of Journalism, Chennai
• AJ Kidwai Mass Comm Research Centre, Jamia, New Delhi
• IIMC, New Delhi
• Xavier Institutte of Communication, Mumbai
• Film And Television Institute of India, Pune
• Symbiosis Institute of Mass Communication, Pune
• Indian Institute of Journalism and New Media, Bangalore
• Manorama School of Communication, Kottayam
• Times School of Journalism, New Delhi

Under Graduate Degree / Diploma courses -

Undergraduate Courses

• University of Calcutta, Senate House, 87 College Street, Calcutta 700073
• Benaras Hindu University, Varanasi 221005
• Punjab University, Chandigarh 160014
• Delhi College of Arts and Commerce, University of Delhi, Delhi 110 007
• University of Mumbai M.G. Road, Fort, Mumbai 400032
• Annamalai University, P O Annamalai Nagar, Chennai 608002
• Alagappa University, Alagappa, Ngr., Karaikudi 623004 (only sports journalism specialsiation)
• Bangalore University, Jnana Bharati, Bangalore 560056
• South Gujarat Univ., Post Box No. 49, Udhna Magdalla Road, Surat – 395007.
• University of Mumbai, M G Road, Fort, Mumbai – 400 032.
• Makhanlal Chaturvedi University, Bhopal.
• Sri Padmavathi Mahila Visvavidyalayam, Tirupati-517502.
• Gujarat University Navrangpura, Ahmedabad 380009, Gujarat.
• Aligarh Muslim University, Aligarh 202002 (UP)

Post Graduate Courses:

Graduates in any discipline are eligible

• Indian Institute of Mass Communication, JNU campus, New Delhi.
• Bhartiya Vidya Bhavan’s at Delhi, Calcutta, Mumbai, Channai, Hyderabad and Bangalore.
• YMCA Institute of Media Studies,New Delhi.
• Somaiya College of Management, Mumbai.
• New Delhi Polytechnic for Women, New Delhi.
• YWCA, New Delhi.
• Narsee Monjee Institute,V L Mehta Road,Ville Parle, Mumbai.
• School of Communication and Management, Cochin.
• India Foundation for Public Relations Education and Research (IFPR) S-237, GK, New Delhi-110048.
• Centre for Image Management Studies, New Delhi.
• Mudra Institute of Communications, Shela, Ahmedabad 380058
• KC College of Management Studies, KC College Building, 1st Floor, Room No. 7, Churchgate, Mumbai 400020
• St. Xaviers Institute of Communication, St. Xaviers College Campus, Building No.3, 1st Floor, Mahapalika Marg, Mumbai
• Sophia College Polytechnic, Sophia College Campus, Babubhai Desai Road, Mumbai 400026
• Symbiosis Institute of Mass Communication, Senapati Bapat Road, Pune
• University of Calcutta, Senate House, 87 College Street, Calcutta 700073
• Benaras Hindu University, Varanasi 221005
• Rabindra Bharati Univ. 6/4 Dwarkanath Tagore Lane, Calcutta 700007
• Chennai University, Centenary Building, Chepauk, Chennai 600005

Post Graduate Courses and other Diplomas (Film Making)

• AJ Kidwai Mass Communications Research centre (MCRC), Jamia Millia Islamia,  New Delhi (2-year diploma in mass communications with specialization in film making)
• Film and Television Institute of India, Law College Road, Pune (one year course and shorter term diplomas in all aspects of film making)
• Symbiosis Institute of Mass Communications, Senapati Bapat Marg, Pune (2 year Post graduate diplomas in mass communications with a specialization in film)
• Chitrabani, St. Xavier’s College, Calcutta (1 year courses in all aspects of film making)
• Jadavpur University, Calcutta, West Bengal (2-year master’s degree in cinema studies)
• Pune University, Ganeshkhind, Pune (MA in Mass Communications, 1 year post graduate diploma in cinema studies)
• Film and Television Institute of Tamil Nadu, (short term diploma courses in Sound recording and engineering, Film Processing and Film editing)
• ZED Institute of creative arts,  Nagilla Towers, Begumpet, Hyderabad (diploma courses in animation film making open to school pass outs and graduates)

Distance Education courses

• Annamalai University, Directorate of Distance Education, Annamalai Nagar-608002.
• Dr. BR Ambedkar Open University, Road 46, Jubilee Hills, Hyderabad- 500033.
• Punjabi university, Department of Correspondence Courses, Patiala-47002.
• Makhanlal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, E-8 Shahpur, Bhopal-462016

Colleges abroad:

• Gaylord College, UK
• University of Leicester, UK
• London Metropolitan College, UK
• University of Colorado at Boulder, USA
• University of Georgia, USA
• Texas Technical University, USA
• University of Alabama, USA
• University of North Carolina, USA
• University of Denver, USA
• University of Florida, USA
• University of Illinois, USA
• University of South California, USA
• University of Tennessee, USA

About the Author

The above article is written by Shiksha. Shiksha.com. Shiksha.com is an education portal that connects education seeker with education provider. Shiksha.com has wide information over PR and mass communication courses and colleges, students community and courses. Its education forums enable its users to seek opinion of students, alumni and faculty of colleges and schools through College Groups and School Groups.

I need to lose 91 pounds -?

I need to lose 91 pounds , I lose 9 so far this year:) , one thing is motavating me is that my mom is pregnant and I want to be healthy when the baby gets here. I need a exercise and diet plan for me. I am a 14 year old girl,5’6,241 pounds, medium frame, I need help to lose weight , my goal is to burn at least 500 calories a day at eat 1200 so I won’t starve what should I eat that will total to be 1200 calories, we go to the YMCA what should I do there and how long(treadmill, bycycle,eplitcal,stairsteepers, muscle building) and we eat out when there is a birthday or on special occasions what should I get. Please help me

start by writing down everything you eat a day and approx. how much of it you eat. you have to be honest with yourself here or its not going to work. you will see your calorie intake now and see where those calories are located. i.e. every carb is 4 calories, every fat gram is 4 calories, and every gram of protein is 7 calories(but most protein is good for you).

You need to eat things that will help you stay energized but also keep you from getting hungry. Coffee in the morning is a great alternative to soda or an energy drink. Most coffee is no calories(that is if you drink it black, sugar and cream add calories). Do not think that cappucino is the same as coffee because it is about 260 calories for 16 or 20 ounces whereas coffee is no calories. As for food in the morning, a peanut butter sandwich with one piece of bread(not two, if you have two you’re just adding on calories you dont need) works well. If you have to eat lunch at school opt for a salad instead of that cheeseburger and fries and go with a diet soda(not juice drinks and deffinently not gatorade or propel or powerade. juice drinks you buy at school out of vending machines rarely contain much actual fruit juice and is primarily just sugar. dont under any circumstances drink gatorade or propel or powerade unless you are working out. those drinks are designed to keep(and replenish) your body hydrated when it is losing a lot of water(like when you are working out).). As for dinner, just eat whatever your family does at home and if you go out to eat order a chef’s salad, or soup, or even meat if you want to but remember that grilled(and baked) is a lot better than fried. Watch your side dishes too. Most places give you a choice of sides, skip those fries and go for the baked potato(not loaded!) or even fruit. As for snacks if you want something crunchy, or salty, or sweet go for quaker’s mini rice cake things that come in about 20 different flavors. They are perfect(and sometimes a little addictive, but its okay because they are low in calories and contain complex carbohydrates). You should probably probably look up the difference between complex and simple carbohydrates on the internet. Complex is good and simple is bad. Also, stay away from saturated fat and especially trans fat.

When exercising, do cardio as much as you can. You burn fat quicker this way. When you are on the treadmill, wear ankle weights(they really do help to burn fat quicker). Exercise anywhere from 30 to 60 minutes a day. And remember every minute helps. Machines that work your arms and legs at the same time are great(like the Gazelle). Swimming is also a really good way to burn fat fast. It is working your whole body at one time. Self-consious? Don’t be. I used to not liked the way I looked when in a swimming suit(and I was a size 8 then and now i’m a size 5). The truth is, no one really cares and those who pretend they really care, they don’t, they have other things to think about and are you really ever going to see them again in your life? No. Also wearing a pedometer everywhere(yes even to school, most go around your belt so no one even notices) will tell you how far you’ve walked in a day. roughly 2000 steps equals a mile. When you are out somewhere, take the stairs instead of the elevator or escalator. Walk over to the trash can insead of trying to thow that crumpled up piece of paper into the trash can. Keep water readily available and soda and snacks in a cabinet(out of sight out of mind) and if you get into that cabinet you might feel a little guilty becuase you know you aren’t supposed to be getting whatever you are getting out of there and you know that there is a better alternative.

good luck!

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