media world communications
media world communications
Social Media Writing Tips for Executives
It’s a Blog New World. Social media has changed how we communicate. Facebook, Twitter, LinkedIn, Blogger.com and dozens of other social media sites have given us a new way to communicate with friends and business colleagues. They have also given us a new vocabulary. We now “blog” and “tweet” and “text”. We read “blooks” and “microblogs” and are concerned about “trackbacks.”
But most importantly, social media has given us a new set of communication rules. And if you are a business leader, knowing the ins and outs of communicating in a social media world can be critical to your online reputation and your business presence.
Here are eight guidelines executives might think about when communicating in this brave new social media world.
1. Think Eternity. When writing a blog, tweeting, or commenting on any social site, the first thought in your head should be, “These words are permanent.” Will you be proud to see the comments you wrote, let’s say twenty years from now? Comments associated with your name can advance or tarnish your online reputation, so write with an eye to your future.
2. Think Like Aretha Franklin. Remember her famous song, “R-E-S-P-E-C-T”? No matter what social media you engage with, offering up respectful comments, recognizing and calling-out the efforts of others, and keeping a collaborative mindset will serve you well. It’s also one of the most important brand traits for a business leader.
3. Think Like Twitter. Few people have the time or inclination to read rambling and lengthy articles or comments. Twitter’s micro blogging 140-character limit forces us to be crisp and focused. No matter what the venue, concise and to-the-point writing will help gain any business leader an audience.
4. Think Like the Audience. What do THEY want to read? What are THEIR likes and needs? Make your comments and writing more about your readers than about you. That’s not to say you should keep your opinion in check, just make your opinion relevant and topical for readers.
5. Think Story. People all over the world love narratives. You can never underestimate the power of a good story, no matter how long or short it is. When commenting and especially when blogging, add stories, relevant business examples, and real-life people to make your writing come alive.
6. Think With Your Ears. Listen to the crowd. Don’t just jump in and write to LinkedIn colleagues or respond to a blog post. Really listen to the collective voice first. Maybe read a post more than once before you respond, or review a few of the blogger’s key words. By really listening, you’ll know how to more effectively frame your comments—you’ll add more value and be more a part of the social fabric.
7. Think of the Venue. Each social site has its own conventions and ways of doing things. Spend some time checking-out the lay of the land before you land your comments on a page. Conventions for Twitter are vastly different from those for Facebook or your corporate blog. Think, “Editorial Guidelines” so your comments will be in keeping with the look, feel and flow of the social site you’re writing for.
8. Think Twice Before You Tweet. Does the world really care that you are going off to the slopes now, or meeting Mr. X for lunch, or taste-testing a new microbrew? As a business leader, are you advancing compelling business ideas? The types of comments that might be relevant to your favs or family might NOT be relevant to the corporate world. If it’s not of value to the collective business crowd, think twice before posting.
Bottom-line, the social media is not like the American Wild West. There are rules, conventions, etiquette and best practices. And as a business leader, following or not following those guidelines can impact your executive brand.
Thinking about social media conventions before you jump in can make the experience a better one for both you and your readers.
About the Author
Loraine Antrim is co-founding partner of Core Ideas Communication, a PR and marketing communications firm serving corporate clients around the globe. We specialize in strategy, message and content development, media/analyst training and leadership development. Find us on the web at www.coreideas.com. Loraine’s blog on executive presence can be found at: http://thecxomindset.blogspot.com/
Do we love in a “world of media”?
This is in relation to a uni debate I had earlier this week and I cant get it out of my head!
Why can it be said we live in a world of media- in relation to societies and modes of communication?
And what is meant by the term “media” to warrant such a description?
Thankyou for any thoughts!
This world has evolved into a world of instantaneous mass communication, and in that regard, we do indeed live in a “World of Media”
Media and Communications Program
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.80 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
REN Tamanu High Glide Shaving Oil $27.00 Results: Shaving is easier and closer; skin feels fit, nourished and supple…. |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – Circles Blue/White Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $9.95 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Maidenform Lilyette® Absolute Solution Lightly Lined Bra $34.00 Lilyette® has designed a bra that delivers the absolute solution for a full figure woman into one pad! Our Lilyette® Absolute Solution Lightly Lined Bra is the single bra that will supply you with modesty, lift, and shape!3 section cup each with a different benefit: Lift, Modesty and ShapingOffers full supportSoft fabricationPads are designed to leave you feeling confident and comfortableDeliv… |
|
|
Flexees Women’s Instant Slimmer Lace Trim Body Briefer #5356 $55.00 You will be in good shape once you get your hands on our Flexees® Ultimate Slimmer Body Briefer with Lace! Offers maximum controlAll over control and supportLace adds a touch of femininitySlims and flattens the tummyTake inches off instantlyProvides full coverage in rearUltra firm controlFabric Content: Front & Back panel: 65% Nylon, 35% ElastaneFront Panel: 88% Nylon, 12% ElastaneInner… |
|
|
Flexees Womens Holiday Collection Boy Short $26.00 Our Flexees® Fat Free Dressing® Boyshort secretly slims, shapes, and smoothes your body. You will feel comfortable all day long, while looking slimmer and trimmer! Smoothes and shapes midsectionTummy controlLightweight around the thighsEliminates bulgesCreates a sleek line from your waist to upper thighsFirm controlSoft and comfortable for all day wearPerfect for Yoga, Pilates or Wor… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Toys Draw like A Pro $35.07 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
Power Wheels Dune Racer $249.98 The Power Wheels Fisher-Price Stinger XS is a 2 seat, 12v BPRO with large off road tires. This cool dune buggy’s main feature is Monster Traction which delivers superior terrain performance versus other BPROs. * The Power Wheels Fisher-Price Stinger XS is a 2 seat with front storage comparment and seat belts for added play. * Drive two forward speeds 2.5-5 mph and 1 reverse speed 2.5 mph. * Incl… |
|
|
The Sims 3: Outdoor Living Stuff $10.00 For the first time ever, your Sims can get the best in outdoor luxury for their homes. Whether they’re decorating the perfect patio, setting the mood with a cool new hot tub, or firing up a state-of-the-art grill for the ultimate BBQ, your Sims’ outdoor decor is getting a boost. Give your Sims everything they need for a stylish and comfortable outdoor living space with The Sims 3 Outdoor Living!Fe… |
|
|
The Ultimate Library…10,000 Books on Cd-rom This 4 CD-ROM set includes: Volume One Volume Two |
|
|
COSMI 1000 Best Games For Windows ( Windows ) $2.00 … |
|
|
Scarface – Vinyl Wall Decals Murals Stickers Art Graphic – 44H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Swirly Tree 3 – Vinyl Wall Decals Murals Stickers Art Graphic – 45H x56W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
KONNET iCrado Original, Stylish Metal Charging Dock / Cradle / Stand for iPhone, iPhone 3G, 3GS and iPod (Black) The KONNET iCrado is an easy to install cradle for your iPhone or iPod. With its unique distinctive design, it demonstrates the userâs personal style. The front is designed with a wide opening to give users the quick convenience of charging the iPhone or iPod without removing the protective case. The iCrado has a dedicated port to fit the Appleâs 30-pin USB cable to charge and sync the i… |
|
|
HYUNDAI SANTA FE 2010-2012 SUV Trucks Auto Center Armrest Console Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a 2010-2012 HYUNDAI SANTA FE. Picture shown is of an example of our product on a center armrest. Cover is made from a fleece fabric and is machine washable… |
|
|
TOYOTA CAMRY 2000-2002 Car (not pictured) SUV Truck Van Auto Center Armrest Console Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a 2000-2002 TOYOTA CAMRY. Picture shown is not of your vehicle but an example of our product on a center armrest. Cover is made from a fleece fabric and is machine wasable… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
