media wiki syntax
media wiki syntax
Web 3.0 & the Power of the Semantic Web
Web 3.0 describes the next evolution of the World Wide Web. The term “Web 3.0” has been floating around for quite a while now, but what does it exactly mean? The true definition of Web 3.0 has been unclear ever since it has been created. When trying to get a hold of the concept it is important to keep in mind that Web 3.0 is rather a buzzword and doesn’t clearly define anything.
The semantic web
The term Web 3.0 is very often mentioned together with “the semantic web”. Some people refer to the semantic web as an equal to Web 3.0, others consider the semantic web part of Web 3.0. What does “the semantic web” mean though?
A clever example in an attempt to make sense of the semantic web has been made by Peter Berkel. Take the words Paris Hilton; is there actually anybody who’s thinking of the Hilton Hotel in Paris? The meaning (semantics) of these two words can be interpreted in multiple ways.
In order to understand semantics on the web we also need to look at the syntax. If we use the sentence “Mike loves Kate”, the syntax refers to the composition and structure of the sentence. The semantics indicate that Mike really likes Kate. If we change “loves” into a heart symbol, the syntax will change but the semantics will stay the same.
In the example of Paris Hilton we see a reversed situation, in which there are multiple semantics but only one syntax.
In the communication between computers on the net, the syntax has an important role. When you request a website to show up in your browser, you’re actually doing a request to a web server. This server looks up your request and returns this in HTML format. Your browser reads the HTML syntax and translates this into a designed page. The meaning of what’s on this page will stay unknown to the computer.
The same thing happens when we search for information on the internet. A search engine searches through billions of pages to find the keywords that you requested. It will then show you a list of pages that include the keywords you were looking for. The search engine knows which keywords are in these pages, but the real content of the pages remains unknown. This could be compared to learning a parrot a couple words, which it will replicate without knowing the actual meaning of the words.
Using this analogy, the current web can be considered as a “web of documents”. These documents are all linked to each other in one way or another, but for web applications the content of these documents is undefined. The content however is what’s of interest to us. These documents are about people, history, companies, countries, etc. Right now we’re not talking about documents anymore, but about “entities” that are inside of these documents. The goal of the semantic web is to let computers understand the entities within these documents.
So the semantic web gives meaning to entities in web pages and relationships between those entities. In contrast to the current web, this would be a web of entities.
The benefits of the semantic web
So now we got to a better understanding of the semantic web, how can we benefit from this? Take the example of Paris Hilton. If a search engine would understand that I’m trying to find a Hilton Hotel in Paris, all results about the celebrity Paris Hilton could be excluded. This brings us to better, more accurate and faster results. This is still a plain and basic example. A next step would be an application that understands Hilton is a hotel in Paris, which can offer me more services. If you are searching for a Hilton Hotel in Paris, a Hilton Hotel could be found, while a flight to Paris could be booked together with a restaurant to eat at. This makes the results on your request a lot more valuable.
Maybe this sounds pretty familiar; when you book a flight you’ll be asked if you want to rent a car as well. This question however has been realized through a cooperation of multiple web applications. In the semantic web no cooperations or agreements have to be made since all information is universally available.
The semantic web will have a huge scale availability of information. Roughly, there are two different approaches that will lead to a semantic web: the bottom-up and the top-down approach.
The bottom-up approach implies adding information to all existing documents on the internet and making them understandable for web applications. This ‘information’ describes the entities in a webpage and all their relations. This can be done through RDF or Microformats.
Supporters of the top-down approach consider the bottom-up approach very unpractical. They don’t believe in a fully annotated internet. The top-down approach supports the development of applications that are able to have a better understanding of the data in documents. Think of tracking back the meaning of entities out of the context of a page, but mainly applications that can understand natural/logical language. Hakia (www.hakia.com) and (www.powerset.com) are Search Engines that do an attempt on understanding English in the way humans understand it.
Whatever approach will be used, the web will be more meaningful and more valuable. All entities will gather a cloud of attributes and relations. A danger would be an information overload. Ideally we only want to absorb information that raises our interest. The need of ‘personally tailored information’ will keep on getting more important.
Personal preferences
Personal preferences could be left under the control of the user. The APML (Attention Profile Markup Language) workgroup has been working towards this concept. Your profile in APML can be seen as a file with your personal preferences. Web applications are able to read this file which results in your information being filtered to your own interest.
An even bigger amount of profile information will be outside of the users’ control. At this very moment, organizations such as Google, Amazon and Yahoo are registering the clicking behavior of its visitors. In a semantic web this information will become way richer. A lot more is known about the people that visit their websites. Next to that, the web is becoming more pervasive. We are in contact with the internet all the time and will do so more and more; in our browser, our cell phone, our car, home devices, etc. Web applications will be able to register information everywhere. Profiles will be built full with information about yourself, without you noticing it.
Within this new relationship between the Web and its users, marketers will have to ‘slip into someone else’s conversation’. Brands will have to be relevant to the user’s situation, setting and desires. When the semantic web is realized and successful, it will create a huge load of information exchange between organizations and individuals, producing a new level of findability and knowledge sharing.
Sources:
http://en.wikipedia.org/wiki/Web_3.0
http://www.mediapost.com/publications/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=57532
http://www.frankwatching.com/archive/2008/06/09/de-klassieke-benadering-van-web-
http://www.tamingthebeast.net/blog/online-world/semantic-web-30-0707.htm
http://www.chiefmartec.com/2008/03/marketing-in-th.html
About the Author
Lifecapture Interactive (http://www.lifecaptureinc.com) provides interactive solutions for our clients that are directly responsible for a rise in sales and brand awareness or a drop in costs within your organization. Each solution is custom to the client served. More articles can be found at http://www.lifecaptureinc.com/articles/
Media Wiki Installation Guide
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Swirly Tree 3 – Vinyl Wall Decals Murals Stickers Art Graphic – 45H x56W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Yoga Girl – Vinyl Wall Decals Murals Stickers Art Graphic – 25H x 35W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.80 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
Pureology Hydrate Conditioner 8.5 oz. $21.95 You can feel this premium conditioner working to moisturize, detangle and lock in colour. Multiweight Protein Complex, jojoba and shea butter impart excellent lubricity and liveliness to your hair. Contains an invigorating infusion of peppermint oils…. |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $0.99 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – Circles Blue/White Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $9.95 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
KONNET iCrado Original, Stylish Metal Charging Dock / Cradle / Stand for iPhone, iPhone 3G, 3GS and iPod (Black) The KONNET iCrado is an easy to install cradle for your iPhone or iPod. With its unique distinctive design, it demonstrates the userâs personal style. The front is designed with a wide opening to give users the quick convenience of charging the iPhone or iPod without removing the protective case. The iCrado has a dedicated port to fit the Appleâs 30-pin USB cable to charge and sync the i… |
|
|
MAZDA 6 2007-2009 Car SUV Truck Van Auto Center Armrest Console Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a 2007-2010 MAZDA 6. Picture shown is an example of our product on a center armrest. Cover is made from a fleece fabric and is machine washable… |
|
|
Centurion CD DVD Storage Library Electronic Organizer PC Controlled 100 Disc Manager $94.51 : The Centurion CD is the most efficient and safest way to store, protect and manage valuable information stored on CD or DVD, whether its data, files, photos or videos. If data is placed on optical media, then the Centurion CD can eliminate clutter, help prevent scratches and dust and keep a work area neat and organized. It is a fully automated organizer that catalogues and keeps all media safe a… |
|
|
The Sims 3: Outdoor Living Stuff $10.00 Electronic Arts Inc. The Sims 3 Outdoor Living Stuff 19503 PC Games… |
|
|
The Ultimate Library…10,000 Books on Cd-rom This 4 CD-ROM set includes: Volume One Volume Two |
|
|
Power Game Pack (featuring Super Show & Go) $24.91 Includes 250 games – nonstop Arcade Action puts you in the game! Categories: Best Games, Action/Arcade, Card & Dice; Board Games; Strategy; Screen Effects – and many more!… |
|
|
Maidenform Lilyette® Absolute Solution Lightly Lined Bra $34.00 Lilyette® has designed a bra that delivers the absolute solution for a full figure woman into one pad! Our Lilyette® Absolute Solution Lightly Lined Bra is the single bra that will supply you with modesty, lift, and shape!3 section cup each with a different benefit: Lift, Modesty and ShapingOffers full supportSoft fabricationPads are designed to leave you feeling confident and comfortableDeliv… |
|
|
Flexees Women’s Instant Slimmer Lace Trim Body Briefer #5356 $55.00 You will be in good shape once you get your hands on our Flexees® Ultimate Slimmer Body Briefer with Lace! Offers maximum controlAll over control and supportLace adds a touch of femininitySlims and flattens the tummyTake inches off instantlyProvides full coverage in rearUltra firm controlFabric Content: Front & Back panel: 65% Nylon, 35% ElastaneFront Panel: 88% Nylon, 12% ElastaneInner… |
|
|
Maidenform Women’s One Fab Fit Decadence Wire – 7499 $36.00 One Fabulous Feel®Our Maidenform® One Fabulous Fit® Decadence T-Shirt Bra’s super soft luxurious fabric and gorgeous details offer you a new classic with a twist of luxury! Extremely soft and luxuriousModern and sophisticatedSleek and smooth fitShoulder straps that stay in placeFabric ContentCups and Back: 73% Nylon®, 27% ElastaneImported… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Toys Draw like A Pro $35.22 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
Alex Color A Flower Bag $20.86 Dazzling flowers| This fashionable bag measures 14?W x 11?H x 4?D – big enough for school books and binders. Includes 6 permanent markers in a cool pouch that can be colored, too|… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
