media websites in india
media websites in india
Live Business Media
The information superhighway –the internet media – is spreading its wings like never before. The medium offers a level of interactivity and consumer engagement that is incomparable in the industry.
The three live business media include: television, Radio and Internet. All the three have been redefining the world media space in a major way. However, one can’t deny the increasing clout of the internet medium. From being a fringe phenomenon, the internet media has grown into a major force in the recent years. Backed by constant innovations, the industry has been climbing the popularity charts with both big and small businesses zealously trying to climb the internet bandwagon.
When it comes to Radio and Television, their biggest drawback being their geographical restrictions. However, internet marketing medium involves flat marketing, transcending the barriers of location and time. Anyone and everyone running a business can bank on Internet to grow his business. But such is not the case even with Print India. Print media may have ruled the roost a decade back, but today, to put it crudely, newspapers are akin to house flies- here today, gone tomorrow. In fact over 80 percent of the people read it during the first half of the day and then eventually it makes its way to the store room. Magazines, for that matter, have a maximum life-expectancy of one month. Leave alone magazines and newspapers even yellow pages and white pages are considered to be a faded or fading medium.
On the other hand, Internet is being interpreted as hot n’ happening Gen Next medium. It has got all the trappings of a new age business promotional tool. Internet’s growing influence in India is unassailable. According to a recent survey, there are over 60 million net users in India and the count is growing. The most remarkable aspect being: 3 out of 4 internet users (70%) make use of internet on daily basis. The ‘active’ pool of internet users is 32.4 million strong. Another statistics suggest that of the 20 million who read in English, only 5 million are on the net. So there are 15 odd English speaking million Indians who still can be latched on to the internet bandwagon.
The most remarkable aspect being, the popularity of internet media is not confined to just the rich and uber –audience, but it has cut its way across the various socio-economic groups. In fact 55 percent of regular internet users are from the consuming class, 71 percent from Tier-II and Tier-III cities. Almost 82 percent fall in the age group of 19-35 years.
Today, Internet is widely used in offices, schools and college. In fact offices today continue to be the single largest destination for accessing the internet, almost by 68 percent. Usage from home comes a close second at 50 percent, followed by cybercafés at 45 percent.
One of the most notable aspects being, home (37%) is the single most preferred place for surfing over and above office(30%) and cybercafé (15%). Another interesting statistics suggest that almost 89 percent of active on-line Indians look for products on-line. Yes, window shopping and internet means one and the same now. Furthermore, communication, social interaction and other leisure activities also form part of the popular online activities. Today, online shoppers in India are around 34.5 million, almost 6.5 million more than the last year’s figure. Google is being considered as the most popular site among online Indians with almost 35 percent of the Indians getting hooked to Google. Yahoo bags the second spot with 28%. Gmail, Orkut, Rediff rank 3rd, 4th and 5th among most used websites in India.
Internet Advertising
Today, Internet is an Rs.650 core industry In India. Banner ads are the most popular form of internet advertising. Initially video ads and high graphic pop ups were considered unviable because of the high bandwidth consumption – for the uninitiated, banner ads consume less bandwidth- nonetheless with broadband revolution picking up pace both in the Tier I and Tier II cities, the on-line marketing and advertising landscape is fast changing.
At present financial services consume the largest chunk of on-line advertising. Around 40-50 percent to be precise. One of the reasons cited being most of the financial services customers are office employees who have access to internet in the office.
Now even FMCG industry seems to be quite interested in climbing on to the internet bandwagon. Recent reports suggest that FMCG online advertising will increase by more than 300 percent in the impending year. Case in point being, Coco-Cola in August 2009, launched its new online brand sprite campaign as on on-line campaign even before its TV ads were released.
According to a recent survey conducted, the current online spends of the FMCG category stand at 160 million and is projected to grow exponentially by almost 720 million in 2009-10, a mind-blogging 353% jump.
Clearly, employing internet media is the best means to shore up the brand image in the minds of the consumers, at least in the current times.
About the Author
Made from india.com is one of the largest b2b portal in india. – Connecting gloabl buyers to indian manufacturers, suppliers and exporters.More information visit us at – http://www.made-from-india.com
my son is in grade10 in india–delhi he wants to further study in the USA from grade 11 tell related websites
currently my son is studying in a english medium school under ICSE board my sister lives in the USA now my son wld like to study further in the USA that is grade 11 onwards therefore i wld like to know what r the procedures so we can start right now pl tell the related web sites to do the research work and take the right decision
Madam….its good that you are residing in Delhi (I mean since your son is studying in Delhi), so instead of depending on various websites….just go to USIS Office in Delhi (you can easily get the office phone or address from Telephone directory). The staff over there is much co-operative as far as studying in USA is concerned…..even they will encourage your son for opting various courses.
hindi basics tutor site websites website free urdu india en
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Sony ICF-C05iP Clock Radio for iPod (Black) $39.95 With the Sony ICFC05iPBLK Clock Radio you can charge your iPod’s battery while you sleep. This Sony ICFC05iPBLK Clock Radio is the space-saving bedside accessory for iPod® and iPhone® users. Set the alarm to wake to the radio, iPod®, or a buzzer. The charging tray ensures both you and your iPod/iPhone® start the day with a fully charged battery. Plus, The Sony ICFC05iPBLK Clock Radio features … |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Sharp LC60LE835U Quattron 60-inch 1080p 240 Hz 3D LED-LCD HDTV, Black With the introduction of the LE835 Series 3DTV, Sharp once again reinforces its leadership in LCD and LED technology. Sharp’s proprietary QuattronTM System produces the brightest 3DTV images with reduced “crosstalk blurs” and Spacious 3D Sound to complete the 3D experience. Additionally, the proprietary AQUOS LED system comprised of the X-Gen LCD panel and UltraBrilliant LED, with a newly enhanced… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Toys Draw like A Pro $35.12 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
Power Wheels Dune Racer $249.98 The Power Wheels Fisher-Price Stinger XS is a 2 seat, 12v BPRO with large off road tires. This cool dune buggy’s main feature is Monster Traction which delivers superior terrain performance versus other BPROs. * The Power Wheels Fisher-Price Stinger XS is a 2 seat with front storage comparment and seat belts for added play. * Drive two forward speeds 2.5-5 mph and 1 reverse speed 2.5 mph. * Incl… |
|
|
Scarface – Vinyl Wall Decals Murals Stickers Art Graphic – 44H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Swirly Tree 3 – Vinyl Wall Decals Murals Stickers Art Graphic – 45H x56W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.80 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
Pureology Hydrate Conditioner 8.5 oz. $21.95 You can feel this premium conditioner working to moisturize, detangle and lock in colour. Multiweight Protein Complex, jojoba and shea butter impart excellent lubricity and liveliness to your hair. Contains an invigorating infusion of peppermint oils…. |
|
|
Star Wars: Lost Tribe of the Sith #2: Skyborn $1.00 Don’t miss Star Wars: Lost Tribe of The Sith: Skyborn a FREE original eBook short story, the second in a series that tell the untold story of the Fate of the Jedi’s forgotten Sith castaways, their battle to survive, and their quest to re-conquer the galaxy! DECEIVE AND CONQUER A Jedi ambush leaves the Sith ship Omen marooned on a remo… |
|
|
Serial $1.00 Remember the twin golden rules of hitchhiking? # 1: Don’t go hitchhiking, because the driver who picks you up could be certifiably crazy. # 2: Don’t pick up hitchhikers, because the traveler you pick up could be raving nutcase. So what if, on some dark, isolated road, Crazy #1 offered a ride to Nutcase #2? When two of the most twisted minds in the world of horror fiction face off, the result is SE… |
|
|
The Wild’s Call $1.99 It is seven years after the collapse of modern civilization, and the world is entering a new Dark Age. Can best friends Elysia and Darien trust the animal spirits that are beckoning them to escape into the wilderness and create a new way of life? And will they give in to the mutual passion they’ve always denied?Don’t miss this thrilling prequel story set in the same world as Jeri Smith-Ready’s Asp… |
|
|
Rocket Dog Women’s Memories Ballet Flat $39.95 Create new casual day memories with this flirty and modern ballerina flat featuring a step-in and go design, thai silk detailing and ruched round toe with bow accent. By Rocket Dog Product Information • Heel Height – Flat • Material – Thai Silk • Toe – Round Final sale, no exchanges, no returns. CALIFORNIA PROP 65 WARNING: Bakers strives to provide safe and environmentally friendl… |
|
|
Nurse Mates Women’s Pepper Oxford $54.00 • Spice up your shift with this sporty lace-up • Easy-care synthetic upper • Padded collar and tongue • Comfortable fabric lining • Pillow Top⢠cushioned footbed • Flexible rubber sole … |
|
|
Stacy Adams Men’s Sabola Slip-On $85.00 Sizzling designer style is yours when you step into Sabola Tasseled Loafers from famous Stacy Adams! SAVE BIG! Put your best foot forward! Stacy Adams has built a 135-year reputation of excellence in fashion-forward footwear, and sharp Shoes like these leather-lined Loafers are a big part of the reason why! Each comfy pair has a genuine snakeskin toe box with crocodile-print leather uppers. The cu… |
|
|
The Sims 3: Outdoor Living Stuff $10.00 For the first time ever, your Sims can get the best in outdoor luxury for their homes. Whether they’re decorating the perfect patio, setting the mood with a cool new hot tub, or firing up a state-of-the-art grill for the ultimate BBQ, your Sims’ outdoor decor is getting a boost. Give your Sims everything they need for a stylish and comfortable outdoor living space with The Sims 3 Outdoor Living!Fe… |
|
|
Adobe Photoshop Elements 8 -Old Version $56.00 Adobe Photoshop Elements 8 software combines power and simplicity so you can make your photos look extraordinary, share your life stories in unique print creations and web experiences, and easily manage and protect all your photos and video clips…. |
|
|
Photo Explosion Deluxe 3.0 $7.68 Photo Explosion® Deluxe made history as the first software of its kind to deliver powerful editing features spectacular special effects and professional-quality photo projects all together in one program. Now Photo Explosion Deluxe 3.0 makes digital photography even easier. And it s packed with exciting new features all designed to let you get the most out of your digital camera.System Require… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
