media technology timeline
media technology timeline
Four Ways to Use Sitefinity Technology to Meet Your Marketing Needs
We’ve all heard stories about the long standing battle between sales and marketing, yet how many of us are aware of the constant struggle between marketing and technology?
In the past, marketing professionals have relied on their technology counterparts to help collect and access customer data, and to effectively track, measure and report ROI. More recently, however, this relationship has increased in complexity with the demand for online and web 2.0 marketing strategies. Many marketers are falling behind as new technologies advance beyond their traditional skills and capacities, and organizations are struggling to manage the intersection between IT and Web 2.0 marketing.
To ease the pain, many companies are turning to dynamic content management systems, like Sitefinity CMS to empower marketing professionals who possess limited technical knowledge. Straight out of the box, Sitefinity CMS is a powerful tool for marketing professionals, and when the .NET framework is customized to meet specific marketing needs it stands out as one of the most robust content management systems on the market.
Sitefinity CMS bridges the gap between marketing and technology, allowing marketing professionals to manage online marketing and web 2.0 strategies, hassle-free. Here are a just a few examples:
1. Search Engine Optimization
Quite possibly the most important aspect of web 2.0 marketing is search optimization, and Sitefinity makes it easy for marketing professionals to optimize their website specifically for search engines.
By accessing the properties page through an easy user-interface, marketers can edit menu labels, page names, titles, descriptions and keywords. They can even edit alternative tags for images within the image library in one full sweep using a batch edit feature.
At the page level, an easy WSYWIG editor allows marketing professionals to add title tags and so on, bold keywords and add internal and external links.
With some customization from a Telerik Service Partner or by downloading custom controls from the Sitefinity Marketplace, the SEO capabilities are endless. Some examples include a control to automatically generate an XML Sitemap for search engine submission and a control to automatically generate.
2. Event Promotion
Marketing professionals create compelling campaigns to promote their events, and then work tirelessly to raise awareness and push registration.
For organizations who manage multiple events and event types, Sitefinity eases the process of publishing, promoting and managing events using a built-in events module. The marketer can easily add events, organize events based on keyword terms or categories, display events in a calendar view or list form, integrate with geo-mapping settings and allow commenting for two-way conversations with attendees.
Your technology team can take it one step further by adding some simple customizations. For example, you can integrate with nearly any CRM (like SugarCRM, Salesforce.com and others) for customer data tracking, develop a control to manage URLs, blacklist email URLs that originate from your competition, or insert an Add to Calendar icon by downloading a free custom user control from the Sitefinity Marketplace.
3. Social Media Marketing and Web 2.0
Social Media Marketing and Web 2.0 strategies provide a forum to connect with your customers, humanize your brand, and interact with new prospects, while simultaneously building links, driving traffic and boosting the overall search engine optimization of your website.
Sitefinity provides several built-in Web 2.0 modules that marketers can use to interact with your customers through blogs, forums and polls.
The Sitefinity Marketplace also has several custom controls to enhance your social media and web 2.0 marketing strategies. For example, you can feed twitter updates into you website with Twitter Status Timelines, or drag-n-drop simple user controls to display most recent RSS Feeds, Forum Posts and Blog Entries on any given page on your website.
4. Resource Management
Primary and secondary resources about your products and services are a valuable asset to any marketing team. The ability to freely publish, organize and manage those resources on a website is a priceless benefit and can add credibility to your website.
With Sitefinity CMS, your marketing team can upload case studies, customer testimonials, product sheets, whitepapers and other valuable resources using the built-in images and documents library. Sitefinity offers you the flexibility to display those resources within your website in list form by type, category and keywords.
For increased usability, your technology team can customize the CMS to extend the list functionality, or build something like a Customer Quotes Modules (shown below) to randomly display client testimonials on any given page.
Technology-driven marketing is not going away anytime soon. As demand for online marketing and web 2.0 strategies continues to increase, so will the gap between marketing and technology continue to grow. Organizations who equip their team with the right tools for success, like Sitefinity CMS, will retain top marketing talent, reduce marketing costs and ultimately lead the marketing revolution.
About the Author
Shanna Kurpe is the marketing specialist at Roger West Creative & Code. She is responsible for generating interest in Roger West and acting as a marketing resource for our clients. From public relations and brand management, to online marketing and content development, Shanna delivers premium integrated marketing solutions for both our agency and for our clients.Shanna is also an experienced copywriter and award-winning author.
Shanna can be reached at skurpe@rogerwestreative.com or 813-433-1869.
Which is more obscene: Silence of LDS leadership regarding US fascist infrastructure building..or child abuse?
How many bombs were dropped on ANY rail lines leading to death camps during WWII?
Why were they not destroyed?
Should you investigate this?
Is it possible that the world is a merely a laboratory for Social Scientists, and has been so for several generations?
If scientists discreetly formulated a system of absolute control, using media, technologies and systems…would you be interested in their timeline for rollouts?
How are the two even remotely related?
History Of Instructional Media
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Scarface – Vinyl Wall Decals Murals Stickers Art Graphic – 44H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Swirly Tree 3 – Vinyl Wall Decals Murals Stickers Art Graphic – 45H x56W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Shawn Interrupted $1.99 … |
|
|
Defending Polygamy $1.99 … |
|
|
America’s Funniest Home Videos: Sports Spectacular $3.17 AMERICA’S FUNNIEST HOME VIDEOS:SPORT – DVD Movie… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.80 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
REN Tamanu High Glide Shaving Oil $27.00 Results: Shaving is easier and closer; skin feels fit, nourished and supple…. |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – Circles Blue/White Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $9.95 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Sony ICF-C05iP Clock Radio for iPod (Black) $39.95 With the Sony ICFC05iPBLK Clock Radio you can charge your iPod’s battery while you sleep. This Sony ICFC05iPBLK Clock Radio is the space-saving bedside accessory for iPod® and iPhone® users. Set the alarm to wake to the radio, iPod®, or a buzzer. The charging tray ensures both you and your iPod/iPhone® start the day with a fully charged battery. Plus, The Sony ICFC05iPBLK Clock Radio features … |
|
|
Sharp LC60LE835U Quattron 60-inch 1080p 240 Hz 3D LED-LCD HDTV, Black With the introduction of the LE835 Series 3DTV, Sharp once again reinforces its leadership in LCD and LED technology. Sharp’s proprietary QuattronTM System produces the brightest 3DTV images with reduced “crosstalk blurs” and Spacious 3D Sound to complete the 3D experience. Additionally, the proprietary AQUOS LED system comprised of the X-Gen LCD panel and UltraBrilliant LED, with a newly enhanced… |
|
|
Maidenform Lilyette® Absolute Solution Lightly Lined Bra $34.00 Lilyette® has designed a bra that delivers the absolute solution for a full figure woman into one pad! Our Lilyette® Absolute Solution Lightly Lined Bra is the single bra that will supply you with modesty, lift, and shape!3 section cup each with a different benefit: Lift, Modesty and ShapingOffers full supportSoft fabricationPads are designed to leave you feeling confident and comfortableDeliv… |
|
|
Flexees Women’s Instant Slimmer Lace Trim Body Briefer #5356 $55.00 You will be in good shape once you get your hands on our Flexees® Ultimate Slimmer Body Briefer with Lace! Offers maximum controlAll over control and supportLace adds a touch of femininitySlims and flattens the tummyTake inches off instantlyProvides full coverage in rearUltra firm controlFabric Content: Front & Back panel: 65% Nylon, 35% ElastaneFront Panel: 88% Nylon, 12% ElastaneInner… |
|
|
Flexees Womens Holiday Collection Boy Short $26.00 Our Flexees® Fat Free Dressing® Boyshort secretly slims, shapes, and smoothes your body. You will feel comfortable all day long, while looking slimmer and trimmer! Smoothes and shapes midsectionTummy controlLightweight around the thighsEliminates bulgesCreates a sleek line from your waist to upper thighsFirm controlSoft and comfortable for all day wearPerfect for Yoga, Pilates or Wor… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Toys Draw like A Pro $35.12 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
Power Wheels Dune Racer $249.98 The Fisher-Price Power Wheels Dune Racer provides a safe and fun way to get your kids into the driving action. Designed for outdoor use, this off-road vehicle features a Monster Traction drive system that enables it to go on hard surfaces, wet grass, and rough terrain. Its sturdy steel frame with flashy chrome accents boasts an open cockpit design that is roomy enough to handle two riders. With t… |
|
|
KONNET iCrado Original, Stylish Metal Charging Dock / Cradle / Stand for iPhone, iPhone 3G, 3GS and iPod (Black) The KONNET iCrado is an easy to install cradle for your iPhone or iPod. With its unique distinctive design, it demonstrates the userâs personal style. The front is designed with a wide opening to give users the quick convenience of charging the iPhone or iPod without removing the protective case. The iCrado has a dedicated port to fit the Appleâs 30-pin USB cable to charge and sync the i… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
