media techniques
media techniques
How Social Media Marketing Can Build Your Business
In conversation with other marketers, I am often asked how Social Media Marketing is useful to a website. I realize that not everyone understands how social media marketing (SMM) can affect a websites page rank, traffic, sales (the list could go on).
Content is an extremely valuable resource to all web users. By putting it to work for your website you can find yourself as the “Reliable Content Provider” also known as an “Authority” on that topic. You can use social media to give you that authority.
Recently, I implemented just a few of the social media techniques taught my Social Media Rockstars and promoted my website to top ten Google rankings – making it an authority site for a keyword related to my business. Here is my example of how social media marketing affects the natural search listing.
1. First, I had a business website that needed more traffic (what website couldn’t use more traffic). This is already a successful website for a few other keywords, but I wanted to spread the valuable content provided with this website.
2. I then researched a high traffic, low competition keyword that was related to my business website. You only want traffic that is looking or searching for what you can provide them. I do not want to falsely advertise with irrelevant content otherwise all my efforts with social media marketing would be a waste.
3. Next, I researched my market to find out what they were looking for and how I could best provide valuable content to the web searchers looking up that keyword.
4. Then I created multiple forms of content – content is information provided to a website searcher; this can be text, video, or audio. *Remember that relevant content is what you want to create.*
The content was broken down into one short video and 12 articles. 3 of the articles were 1000 words, and the remaining nine articles ranged from 300-500 words. Note: be sure that this content is in someway relating back to the main site that you wanted to increase traffic, sales, or reputation. Whatever your purpose, be sure that this content is helping.
5. Now you need to spread the content across the different social media sites. I added the larger articles to the more popular social media sites.
Of course the video went to you tube. And for the social media sites that allowed me to share a video along with my content I added the video to it.
These 12 articles and one video spread across 13 sites drove traffic back to my businesses website. The key here is to post your content on a site that has a high page rank. This will tell the search engines that the content is coming from a reliable and valuable source. In return, those high ranking sites give your site higher rankings (or a more trusted reputation) because it’s being promoted by a high ranking website. (Sort of like the popular high school student introducing the new kid – you start off on a higher social status).
Don’t stop there! With social media marketing you need to share the content. You can so this by using social bookmarking sites, posting the information to a blog and sharing the article links in a forum. People are always looking for free information. Share your free information with everyone you can. If it’s valuable and relevant to the web users you shared it with they will also bookmark it on social bookmark sites creating viral traffic.
Now if, you remember form the beginning my main purpose was to increase traffic to an already published website. I now have 12 articles, loads of social bookmarks, and a video linking back to my website. If I did my social media marketing correctly this will definitely increase the traffic coming to my business website.
But that’s not my only result: because I have all of these popular authority sites sending traffic my way, the search engines now see that I am providing valuable content. In return for providing this content and sharing it through social media marketing tactics I have boosted the listing placement of my original website. Now in the search results for my targeted keyword I have dominated the top 5 pages with articles, social bookmarks, videos, and more importantly my main business website.
With my recent efforts in social media marketing (with in the last month), I moved my business website from the 21st position in Google to the 8th. On top of that, I hold 14 other positions in the top 30 search results for my targeted keyword. All this and I didn’t use half of the resources available with social media marketing.
About the Author
Social Media Marketing can be a powerful resource for building your business and increasing the traffic to your businesses website. Click here to learn more about
social media amrketing
does the media do a disservice to our national security efforts by reporting techniques the government uses?
does it undermine national security when publications like usa today and the new york times expose things our government does (for example keeping detailed records of phone calls that individuals make) that may be against/above the law? or do you feel that the public has a right to know, and the media are well within their rights? does the need to know transcend the need for secrecy? why or why not?
My opinion on this is not so much on the media, but on the people who leaked it. Obviously, the people who leak such programs feel that these types of government actions are outside of the enumerated powers of the executive branch and need to be brought to light. Many people are saying, “Well, this is for Congress to decide- if it is beyond the powers, then Congress will stop it.” Most of the time, this is true. However, there are partisan politics involved right now. The President, the Senate, and the House are heavily dominated by republicans and they are not going to “tattle” on each other or try to halt the president’s authority. In this case, the only way to stop the President from overstepping his authority is to get the public involved. For this reason, it was leaked to the press. The press has an obligation to publish the news and inform the public, not to make public policy decisions. For this reason, I am not angry with anyone about this infomation getting out. There is a legitimate concern that the President’s actions are outside the scope of his authority and this was the only way that it would be addressed.
Art Journaling Techniques DAY 29 pt 1 ♥ Milliande Art Journal Prompt ~ Mixed Media Spirals
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