media tech inc.
media tech inc.
Does the Tech-savvy Baby Boomer Exist?
Last week my friend spent 4 hours teaching her 64-year-old mother how to program her brand new Ti-Vo to record her two favorite daily soaps. After 4 hours Mama Brown asked her daughter to return the “useless” machine to the store and bring her a good ol’ VCR that could easily record her shows. While there are many baby boomers like Mama Brown who couldn’t send an email to more than one person at once, or take 10 minutes to type a text message, there are just as many who have embraced technology as a crucial facet in everyday life. There are many boomers who instant message, can program their iPod nanos with no difficulty, even keep track of their daily blogs.
Tech-savvy baby boomers are quickly becoming the norm. Recent studies have shown that America’s 78 million boomers, born between 1946 and 1964, are just as likely as Gen X-ers and Gen Y-ers to own a mobile phone or to use the Internet. But the technology products and Web services they use often reflect the concerns boomers have as they move into their 60s. “Kids adopt new technology because it’s fun and cool and they’re curious,” says Dr. Reisen, co-founder of a popular boomer social website. “Boomers adopt technology as they need it.”
The lifestyle of the boomer generation influences the products they buy, says Susan Walker, founder of the Smart-Silvers Alliance, which seeks to promote awareness and development of consumer-friendly technology products for seniors. “Younger generations don’t hang around the house too long; they’re all about having portable media, personal entertainment,” Walker says. As we get older, we develop cataracts, weight gain, arthritis and that makes portable entertainment a tougher sell. The older generation loves TV, but you can’t stare at a 2-inch screen without having to get a stronger eyeglass prescription.
Difficulty of use is a common complaint; mobile phone developers have been chasing the younger generation with slicker, smaller handsets. Those tiny buttons are not made for an adult hand. That is probably why you don’t see many boomers text messaging.
Having witnessed the tech revolution, Baby Boomers are willing to embrace and purchase today’s emerging entertainment offerings, according to the findings in TV Land’s Joy of Tech Study. 78 million strong and $2.3 trillion in annual spending, and outpacing 18-39 year-olds by 53%, Baby Boomers have the numbers, financial means and desire to create their own “digital nest” – a place where new media technology creates both a personal escape as well as an entertainment hub for family and friends.
If you are tired of the teasing and taunting from your younger more tech-savvy counterparts, you can tell them that it is you the boomer that can take credit for shaping the course of this technology if not the entire direction of the digital revolution. Have you heard of Bill Gates? He is among one of digital industry pioneers now in their 50s. But several decades ago he was the annoying tech-savvy kid who seized the moment when the “old folks” had no clue.
Boomeryearbook.com is a social networking site connecting the Baby Boomer generation. Share your thoughts, rediscover old friends, or expand your mind with brain games provided by clinical psychologist Dr. Karen Turner. Join today to discover the many ways we are helping Boomers connect for fun and profit.
About the Author
Online expert
Stage Tech, Inc. LED Video Wall
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Pureology Hydrate Conditioner 8.5 oz. $21.95 You can feel this premium conditioner working to moisturize, detangle and lock in colour. Multiweight Protein Complex, jojoba and shea butter impart excellent lubricity and liveliness to your hair. Contains an invigorating infusion of peppermint oils…. |
|
|
Gecko Nasal Pad – Small, 3.25 Long $24.90 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – Circles Blue/White Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Sony ICF-C05iP Clock Radio for iPod (Black) $39.95 With the Sony ICFC05iPBLK Clock Radio you can charge your iPod’s battery while you sleep. This Sony ICFC05iPBLK Clock Radio is the space-saving bedside accessory for iPod® and iPhone® users. Set the alarm to wake to the radio, iPod®, or a buzzer. The charging tray ensures both you and your iPod/iPhone® start the day with a fully charged battery. Plus, The Sony ICFC05iPBLK Clock Radio features … |
|
|
Sharp LC60LE835U Quattron 60-inch 1080p 240 Hz 3D LED-LCD HDTV, Black Sharp AQUOS LC-60LE835U 60″ 3D LCD TV LC-60LE835U LCD Flat Panel TVs… |
|
|
Flexees Women’s Instant Slimmer Lace Trim Body Briefer #5356 $55.00 You will be in good shape once you get your hands on our Flexees® Ultimate Slimmer Body Briefer with Lace! Offers maximum controlAll over control and supportLace adds a touch of femininitySlims and flattens the tummyTake inches off instantlyProvides full coverage in rearUltra firm controlFabric Content: Front & Back panel: 65% Nylon, 35% ElastaneFront Panel: 88% Nylon, 12% ElastaneInner… |
|
|
Maidenform Lilyette® Absolute Solution Lightly Lined Bra $34.00 Lilyette® has designed a bra that delivers the absolute solution for a full figure woman into one pad! Our Lilyette® Absolute Solution Lightly Lined Bra is the single bra that will supply you with modesty, lift, and shape!3 section cup each with a different benefit: Lift, Modesty and ShapingOffers full supportSoft fabricationPads are designed to leave you feeling confident and comfortableDeliv… |
|
|
Maidenform Women’s One Fabulous Fit T-Shirt Bra $32.00 America’s #1 T-Shirt Bra! Our Maidenform® One Fabulous Fit® Tailored Demi Bra is your perfect everyday bra! Supports up, down, and across the bust providing seamless uplift shaping Soft and smooth feel Disappears under clothesLow plunge that’s perfect under all types of clothingFabric Content Molded Cups: 83% Nylon, 17% ElastaneExclusive of decorationImported… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
SE Glow-in-the-Dark Brass Compass $1.50 Night Hike? Go ahead. If you’ve got your glow-in-the-dark compass with you, you can find your way back without having to grope around trying to feel the moss on the north side of the trees. In brass, 2″ dia x 1/2″ thick, with a bezel with 2-degree increments and a 13/16″ dia hook on top…. |
|
|
SE Lensatic Compass $1.40 Classic design traditionally used by military forces for its precisely accurate bearings in land navigation and directing artillery coordinates…. |
|
|
Brunton Classic Compass $7.35 The complete compass designed for everyone. Cobalt steel needle, patented declination adjustment, and 2? graduation…. |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Yoga Girl – Vinyl Wall Decals Murals Stickers Art Graphic – 25H x 35W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
2.5mm Hands-Free EarBud Headset + Car Kit Vehicle Plug in Adapter + Home Travel Wall Charger for ATT Nokia Mural Grouper 6750 Cell Phone $5.99 Brand new premium quality MP3 Earbud and hands-free headset for your cell / smart / PDA phone. Acoustically tuned speaker for improved sound clarity even in noisy environments. Soft covered ergonomic earpiece for comfort even over extended periods. **Phone & Ear bud features are limited to the phone’s capability and the service provider’s default settings. Please consult with your phone’s user man… |
|
|
KONNET iCrado Original, Stylish Metal Charging Dock / Cradle / Stand for iPhone, iPhone 3G, 3GS and iPod (Black) The KONNET iCrado is an easy to install cradle for your iPhone or iPod. With its unique distinctive design, it demonstrates the userâs personal style. The front is designed with a wide opening to give users the quick convenience of charging the iPhone or iPod without removing the protective case. The iCrado has a dedicated port to fit the Appleâs 30-pin USB cable to charge and sync the i… |
|
|
FORD F-150 2002-2012 TRUCK SUV Car Auto Center Armrest Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a FORD F-150 2002-2012 with front and rear cup holders. Picture shown is of an example of our product on a center armrest. Cover is made from a fleece fabric and is machine washable… |
|
|
FORD EXPLORER 1998-2010 SUV Truck Car Auto Center Armrest Console Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a 1998-2010 FORD EXPLORER. Picture shown is of an example of our product on a center armrest. Cover is made from a fleece fabric and is machine washable… |
|
|
Alex Color A Flower Bag $20.86 Dazzling flowers| This fashionable bag measures 14?W x 11?H x 4?D – big enough for school books and binders. Includes 6 permanent markers in a cool pouch that can be colored, too|… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
