media tech inc
The world of high technology public relations is undergoing a major change. While the main objective – to communicate and share information – continues remain the same techniques used to carry out this goal are changing.
Old school channels such as press releases, white papers, and rotating media are making way for social networks, consumer-generated media, and other cutting edge tools. This new frontier public relations technology known as public relations 2.0.
This article examines the new world of PR 2.0 and how it applies high-tech companies.
What is PR 2.0?
PR 2.0 is an innovative strategy that takes advantage of new technologies to increase efficiency high-tech public relations. Organizations to incorporate blogs, podcasts, RSS and other tools in its blend of public relations for rapidly message to a broad audience.
WHAT ARE THE BENEFITS OF TECHNOLOGY PUBLIC RELATIONS?
PR 2.0 adds instant value to any technology public relations strategy, allowing companies to:
* Increase the speed and scope.
With PR 2.0, information becomes instantly accessible to a much wider audience.
* Communicate directly with prospective buyers.
Traditionally, the news was released to the media, which then reported to the masses. PR 2.0 eliminates the "middle man", allowing companies to deliver their message directly to buyers.
* Improve lead generation.
High tech public relations is more than the brand. It's about creating opportunities real business that impact profitability. PR 2.0 can improve search engine rankings and drive a greater volume of qualified leads the company's Web site.
WHAT ARE THE KEY ELEMENTS OF PR 2.0?
A successful PR 2.0 product portfolio includes:
* Really Simple Syndication (RSS)
RSS is a Web syndication format that rapidly distributes up-to-the-Internet content minute. RSS avoids information overload by allowing users to subscribe only the news that is important and relevant to them. Most major cable services provide RSS-enabled press releases, so the ads will be delivered directly to interested subscribers.
* Blogs
Blogs are personal journals created and maintained on the Web. They make a great technology for public relations tools, allowing companies to provide information, answer questions, discussions Start the issues involved, and more. Companies can create their own blogs, or establish relationships with bloggers who discuss topics related to their products and services.
* Memes
A meme is an idea or thought that extends across the entire Web population. Memes memetrackers can be controlled using the services that analyze blog to discover the most debated topics. Memediggers are more proactive, using voting systems in a dynamic human-powered deliver the news that is popular or interesting.
* Labeling
Descriptors assigned to the subjects and objects to make them easier to organize and locate. By adding tags to press releases, white papers, and collateral, PR, companies can increase their ranking in search engines and participate gaining attention in the Internet.
* Podcasts
Companies publishing files (audio files especially) the Internet, allowing users to subscribe for receiving files automatically. Podcasting is an effective, yet inexpensive way to promote products and services directly to potential customers and as the media and other Web community members.
* Wikis
Wikis are websites that allow interaction and collaboration by allowing visitors to add, edit or delete content. Technology companies can seek wikis that focus on relevant industry topics, and enter information on products and services.
* Social Networks
Social networking sites like MySpace, LinkedIn and Facebook, PR professionals help form an extensive network of peers and colleagues. It can be connected efficiently and stay in touch with reporters, journalists, industry experts, bloggers, and other important contacts.
* Social Bookmarking
Social bookmarking sites use tags to locate, classify, prioritize and allocate resources. Companies can use these time-sharing sites, relevant Web content – articles and blogs that provide information about the company – with potential customers, journalists and other Web users.
* The Social Media Press Releases
A press release that is optimized for the new channels of media social, providing a brief summary, some pertinent quotations, links to background information, labels that identify the coverage and issues similar to those highlighted in the statement, and images or video. These emissions can increase distribution and publication, and to give journalists the opportunity to put its own version original news.
About the Author:
SHIFT Communications is a PR agency specializing in
high-tech public relations
consumer public relations and social media.
SHIFT has San Francisco and
Boston public relations
offices.
Article Source: ArticlesBase.com – Pr 2.0 For High Tech Companies
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