media quintiles
media quintiles
Out of Home Advertising Terminology (p-z)
Photocell
-Photoelectric cell; the light-sensitive component within a photosensor. The actual device might be a photodiode, a phototransistor, or a photoconductive cell. It is important to make a distinction between a photocell and a complete photosensor device. A photocell might be any device in which light controls the electron emission from a cathode, the electrical resistance of an element, or the electromotive force produced by a cell; it is usually incorporated in an electric circuit and used in mechanical devices such as door openers or home outdoor night lights.
Placed-based media
-A form of alternative out of home media. Place-based media displays include but are not limited to: shopping carts, ball games, bicycles, beaches, planes, and theatres.
Plant
-All the outdoor advertising units in a market that are operated by a single company. Sometimes the term refers to the outdoor company itself.
Plant operator
-An out of home media company operating advertising displays in a certain market.
Posting date
-The date when a poster program is scheduled to commence. A five-day leeway is customary.
Posting instructions
-Detailed directions provided to an outdoor company by an advertiser or agency assigning specific copy to specific locations.
Printing overage
-Quantity of additional printed copy ordered incase of damage or replacement during the display period. Typically an overage is an additional 10-20% of the number of displays in the campaign.
Proof-of-performance
-Certification by an outdoor company that contracted advertising services have been rendered.
Quintile mapping
-A geographical map of a specific market indicating a certain consumer group broken out by quintiles. Each fifth of the population would be indicated by a different color or pattern.
Reach
-The approximate percentage of a target audience’s population which will be potentially exposed to an advertising message at least once during a specified period of time. Reach is normally measured over four-week periods.
Refresh rate
-The number of times per second the screen is updated or “repainted.” Depending on the video standard, the actual image is changed only 30 times per second for NTSC signal or 25 times per second for PAL. However, most LED systems use pulse-width modulation to generate the color levels, ad if the image were only “painted” once for every change, there would be a noticeable flicker on the display. A refresh rate of greater than 60 times per second will minimize the flicker. In general, LED displays should be refreshed at 120 times per second (120 Hz) or greater.
Regular unit
-An unilluminated advertising unit.
Reposting charge
-A charge incurred for reposting design changes on a structure before the end of the display period.
Row
-A horizontal line of pixels; in print graphics, a horizontal line on a table.
Satellite lighting
-Communication between an advertising display and an operator that can warn of problems, turn lights on and off, or in some cases change copy.
Saturation
-The color intensity of an image. A 100% saturated color does not contain any white; adding white reduces saturation. An image without any saturation is also referred to as a grayscale image.
Scroll
-A mode of message transition on an LED display where the message appears to move vertically across the display.
Sequence
-A group of two or more frames that may consist of words, graphics or animation that are grouped together under one name. It may range in size from a few frames up to an hundred or more.
Snipe
-An adhesive strip that is used to cover a portion of copy displayed on the unit.
Solar panels
-Technology currently used to light panels using solar power generated by photo-electric cells.
Street furniture
-Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, and in-store displays.
Traffic audit
-The third party verification of traffic circulation in a market. Traffic audit information is used to calculate outdoor advertising DEC figures.
Traffic Audit Bureau (TAB)
-A third party provider of standardized and valid circulation measures for out of home media.
Traffic count
-The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the potential exposure of outdoor advertising structures. All counts are verified by the TAB.
Traffic origin
-Research which provides advertisers with information about the audience passing outdoor advertising displays, not just consumers in the immediate vicinity of the individual location. Collected license plate data are correlated with residence data and demographics to pinpoint the origin and destinations of person having potential exposure to outdoor advertising.
Transit displays
-Displays affixed to moving vehicles or in the common areas of transit terminals and station. Transit displays include but are not limited to: bus panels, taxi panels, airport panels, taxi panels, and mobile advertising.
Transition
-A visual effect used on an LED display to change from one message to another.
Travel
-A mode of message transition on an LED display where the message appears to move horizontally across the display.
Tri-color chip
-A discrete LED package containing the three colors (RGB) forming one pixel.
Tri-vision
-An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.
Unilluminated unit
-An outdoor unit that has not been equipped with lighting for nighttime viewing of the advertising message. The DEC for an illuminated unit is calculated using a 12-hour viewing period.
Wavelength
-The distance in a periodic wave between two points of corresponding phases. The LEDs wavelength determines its color.
About the Author
Jeff R. Lamb is the president of DOmedia. A former U.S. Air Force Captain, Jeff has a diverse background in real estate, technology and consulting. Additionally, Jeff has been the Chief Technology Officer for Computer Wizards, which he was also the founder, and Interactive Inc., and Northlich. Learn more at http://www.domedia.com/.
Quintiles Speeds Patient Recruitment with Local Marketing Automation Technology
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.80 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
Ableware 769450000 Raptor Reacher $13.99 Raptor Reacher Maximum value at a moderate price The Raptor Reacher is a low cost, durable, lightweight, all plastic reacher with a contemporary design unlike other reachers. The jaw opens a full 2 1/2″ (6.3 cm) and provides a tight grip on even the smallest items such as coins or bulky items like newspapers, clothing and cans. A hook-like extension on the front can be used as a dressing aid. The … |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – Circles Blue/White Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Yoga Girl – Vinyl Wall Decals Murals Stickers Art Graphic – 25H x 35W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
2.5mm Hands-Free EarBud Headset + Car Kit Vehicle Plug in Adapter + Home Travel Wall Charger for ATT Nokia Mural Grouper 6750 Cell Phone $5.99 Brand new premium quality MP3 Earbud and hands-free headset for your cell / smart / PDA phone. Acoustically tuned speaker for improved sound clarity even in noisy environments. Soft covered ergonomic earpiece for comfort even over extended periods. **Phone & Ear bud features are limited to the phone’s capability and the service provider’s default settings. Please consult with your phone’s user man… |
|
|
Sony ICF-C05iP Clock Radio for iPod (Black) $39.95 With the Sony ICFC05iPBLK Clock Radio you can charge your iPod’s battery while you sleep. This Sony ICFC05iPBLK Clock Radio is the space-saving bedside accessory for iPod® and iPhone® users. Set the alarm to wake to the radio, iPod®, or a buzzer. The charging tray ensures both you and your iPod/iPhone® start the day with a fully charged battery. Plus, The Sony ICFC05iPBLK Clock Radio features … |
|
|
Sharp LC60LE835U Quattron 60-inch 1080p 240 Hz 3D LED-LCD HDTV, Black Sharp AQUOS LC-60LE835U 60″ 3D LCD TV LC-60LE835U LCD Flat Panel TVs… |
|
|
KONNET iCrado Original, Stylish Metal Charging Dock / Cradle / Stand for iPhone, iPhone 3G, 3GS and iPod (Black) The KONNET iCrado is an easy to install cradle for your iPhone or iPod. With its unique distinctive design, it demonstrates the userâs personal style. The front is designed with a wide opening to give users the quick convenience of charging the iPhone or iPod without removing the protective case. The iCrado has a dedicated port to fit the Appleâs 30-pin USB cable to charge and sync the i… |
|
|
FORD F-150 2002-2012 TRUCK SUV Car Auto Center Armrest Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a FORD F-150 2002-2012 with front and rear cup holders. Picture shown is of an example of our product on a center armrest. Cover is made from a fleece fabric and is machine washable… |
|
|
FORD EXPLORER 1998-2010 SUV Truck Car Auto Center Armrest Console Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a 1998-2010 FORD EXPLORER. Picture shown is of an example of our product on a center armrest. Cover is made from a fleece fabric and is machine washable… |
|
|
The Sims 3: Outdoor Living Stuff $10.00 Electronic Arts Inc. The Sims 3 Outdoor Living Stuff 19503 PC Games… |
|
|
The Ultimate Library…10,000 Books on Cd-rom $49.49 This 4 CD-ROM set includes: Volume One Volume Two |
|
|
Power Game Pack (featuring Super Show & Go) $24.91 Includes 250 games – nonstop Arcade Action puts you in the game! Categories: Best Games, Action/Arcade, Card & Dice; Board Games; Strategy; Screen Effects – and many more!… |
|
|
SE Glow-in-the-Dark Brass Compass $1.50 Night Hike? Go ahead. If you’ve got your glow-in-the-dark compass with you, you can find your way back without having to grope around trying to feel the moss on the north side of the trees. In brass, 2″ dia x 1/2″ thick, with a bezel with 2-degree increments and a 13/16″ dia hook on top…. |
|
|
SE Lensatic Compass $1.40 Classic design traditionally used by military forces for its precisely accurate bearings in land navigation and directing artillery coordinates…. |
|
|
Brunton Classic Compass $7.35 The complete compass designed for everyone. Cobalt steel needle, patented declination adjustment, and 2? graduation…. |
|
|
Shawn Interrupted $1.99 … |
|
|
Defending Polygamy $1.99 … |
|
|
America’s Funniest Home Videos: Sports Spectacular $3.33 AMERICA’S FUNNIEST HOME VIDEOS:SPORT – DVD Movie… |
|
|
Flexees Women’s Instant Slimmer Lace Trim Body Briefer #5356 $55.00 You will be in good shape once you get your hands on our Flexees® Ultimate Slimmer Body Briefer with Lace! Offers maximum controlAll over control and supportLace adds a touch of femininitySlims and flattens the tummyTake inches off instantlyProvides full coverage in rearUltra firm controlFabric Content: Front & Back panel: 65% Nylon, 35% ElastaneFront Panel: 88% Nylon, 12% ElastaneInner… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
