media nation human directionals
media nation human directionals
Media Bias Affects Both the Left and Right
Does today’s mainstream media news still hold the reputation of society’s watchdog?
Within the last 15 years or so, a polarizing effect has occurred moving news organizations to align themselves with either democratic or republican party interests. In so doing, their reporting has been biased at best and alienated certain viewer segments for the sake of satisfying what appears to be a personal political agenda. Thus, viewers on both sides (Republican and Democrat) are left with only rhetoric and commentary to size up current events.
Gone are the days of hard hitting investigative reporting.
Take Ken Silverstein for instance who was an investigative journalist and while undercover, approached powerful Washington lobbying groups as a representative seeking support for the country of Turkmenistan, which happened to have a horrible human rights record, looking to gain favor with the United States government in seeking favorable legislation. The less than patriotic lobbyists were glad to oblige and took his money. His expose was published in Harpers magazine, which was a blockbuster as far as the readers were concerned, however spurned by other journalists because his methods were seen as – deceptive?
Hmmm, a man from an oppressive foreign nation approaches American lobbyists with money to burn looking to gain access and favor with American politicians and the reporter is shunned by his peers for deceptive practices?
Investigative news reporting has been mitigated and repackaged to debate spun news programs with hosts and a panel of experts as opposed to on the ground fact finding. This most notably occurs within the cable news network environments, which even despite the lower percentage of viewers tuning in for news overall, have managed capture the lions share of the market overtaking local news affiliates.
Apparently the media watchdog only barks at certain crooks while others get a pass.
The average commentator or reporter is not the problem; however lies with the editors, producers, and owners of the news organizations who have compromised their professionalism for advancing political beliefs and set the tone for how and what information will be conveyed. Of course this would be denied by them, but the average Joe knows where to get his news based upon his own political direction. To support my point, chances are if you’re a democrat you’ll tune in to CNN or MSNBC, however if you’re a Republican, Fox news is probably you’re source of news. No surprises here.
The problem this creates for the average individual is that its human nature on certain levels to seek confirmation of our beliefs by like-minded individuals, which gives us a sense of acceptance within society. In so doing, we will choose that one news media outlet over the other just to confirm that we are indeed correct for thinking the way that we do. The problem then becomes cyclical in that his/her source of news information suppresses or under reports the very information that may contradict his/her political views. In so doing, you are only getting half the truth but satisfied nonetheless because your beliefs are confirmed.
It would seem that news media outlets have tossed a veil over their once bright spotlights – too much light on any given issue could be a bad thing especially if your own political underpinnings become visible.
There are possibly hundreds of political scandals taking place as you read this and for the most part are left unchecked and unchallenged by the news media. No doubt, you may likely turn the news on to find “discussions” taking place with the likes of Bill O’Reilly and Chris Matthews, however are most likely a magnified political hit job; void of any fact or investigative findings. It is apparent that news reporting agencies have left “the ground” for the safer confines enjoyed within the walls of their studios.
When we got hit on 9/11 we soon found that our intelligence was inefficient in that we relied upon satellites and computers for intelligence gathering as opposed to having feet and eyes on the ground watching our enemies. Thus, we had to quickly reconfigure and realign our methods for gathering intelligence if we were to have any chance in reducing the threats of terrorism. So too would be the case for news reporting in today’s environment in that uncertainty is growing rampant as it relates to our economy.
The spiraling economy has piqued the emotions of many in terms of finding out “what went wrong and who is to blame” and second “what is being done about it.” The “what is being done about it” is pivotal in that it has immediate impacts in all of our lives, however is not fully being exposed but rather presented only in the grey shades of political hide and seek.
People trust their good senses and know when something isn’t fully exposed at which times survival skills and instinct prevails.
The fact that the government who has just given $350 Billion to big business, but has not delivered on its promise of transparency in who is receiving this money and why, exemplifies the weakness and inability of main stream media news to be an effective watchdog in today’s society.
We viewers create the advertising dollars through the products we purchase from their advertisers and like any organization faced with a business decision will not throw good money after bad if ratings continue to decline.
When the checks stop coming in, mainstream media news may make an honest attempt to satisfy the viewer and look out for society’s best interest, but at that point will they have lost all credibility and simply be regarded as political mouthpieces?
Any move to the center by a news organization would undoubtedly be a painful process. It would involve a blind eye to ones political dogma and the courage to ask some tough questions to some tough people. However, the payoff would be a dominant viewer market share knowing that the majority of the US population is comprised of honest and hard working Americans who always cheers for the good guy especially when they catch the crook red-handed.
Reporter: “Senator, why are you supporting A when you campaigned on B – this is very odd? Why are you voting against your constituents wishes? Have you been compromised? Do you stand to personally gain from this? Is money involved?”
Senator: ”Um ….no comment”
Reporter: “That’s the news folks, goodnight.”
About the Author
Eric Kaad is a Political Enthusiast favoring independent thought as it relates to current events featured on averagejoeknows.blogspot.com
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