media match us ltd
media match us ltd
The Media Mantra: Prepare, Prepare, Prepare
Because our Public Relations company is known to the media as a resource, we continually receive calls from print and electronic media looking for story ideas. These calls usually come when the media is on a deadline and need something – now! In those situations, the appropriate client has to be ready to move in a flash, which means he or she has to be prepared and ready to go. Although media placement usually takes some time, there are also those instances that a press release immediately hits the jackpot. We have emailed a press release on a client at 9 a.m. and have had that client doing a live TV interview at noon that same day. You have to be ready. Remember; don’t unleash the power of the media until you’re prepared to control it. Public relations can be tricky because you have to be both patient and prepared. If you’re not prepared to do an interview, it could turn out to be a dismal experience. You can end up feeling depressed and embarrassed, the media will feel cheated, and you will have wasted an incredible opportunity.
So prepare. Review the image you want to convey – small town and friendly, authoritative, professional, humorous, avant-garde, formal and business-like – whatever. But make sure that your image matches your personality. If you are basically shy and retiring, don’t try to come off like a rock star. It ain’t gonna work. You may have to learn to project more and become a bit more forceful with your responses, but those are simply tools you learn to utilize when needed. Keep your voice modulated. Be dynamic, but not frenzied. Your mission here is not to alter your personality, but to enhance it. Have both your information and your delivery ready to go. That way, when the media does respond, you’ll be ready.
Copyright © Anthony Mora 2008
For further information visit:
www.AnthonyMora.com
About the Author
Anthony Mora Communications Inc. is a Los Angeles-based Public Relations firm which develops, launches and implements strategic PR campaigns for businesses and professionals. AMC Inc., which has placed clients in such media outlets as Time, Oprah, People, the Wall Street Journal, the Today Show, CNN, the New York Times, the Los Angeles Times and hundreds of other media outlets, represents a wide range of clients including professionals, small business owners, major corporations and entrepreneurs. AMC Inc. develops a personalized strategy for every client, achieving PR Success through identification of target markets, focused media placement, targeted media pitches and press releases, image development, and media training.
Ella on Press TV’s Forum – Korea 1/3
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Scarface – Vinyl Wall Decals Murals Stickers Art Graphic – 44H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Swirly Tree 3 – Vinyl Wall Decals Murals Stickers Art Graphic – 45H x56W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Maidenform Lilyette® Absolute Solution Lightly Lined Bra $34.00 Lilyette® has designed a bra that delivers the absolute solution for a full figure woman into one pad! Our Lilyette® Absolute Solution Lightly Lined Bra is the single bra that will supply you with modesty, lift, and shape!3 section cup each with a different benefit: Lift, Modesty and ShapingOffers full supportSoft fabricationPads are designed to leave you feeling confident and comfortableDeliv… |
|
|
Flexees Women’s Instant Slimmer Lace Trim Body Briefer #5356 $55.00 You will be in good shape once you get your hands on our Flexees® Ultimate Slimmer Body Briefer with Lace! Offers maximum controlAll over control and supportLace adds a touch of femininitySlims and flattens the tummyTake inches off instantlyProvides full coverage in rearUltra firm controlFabric Content: Front & Back panel: 65% Nylon, 35% ElastaneFront Panel: 88% Nylon, 12% ElastaneInner… |
|
|
Lilyette Women’s Minimizer Sew-Free Underwire Bra #921 $32.00 Our Lilyette® Sew-Free Tailored Minimizer with Embroidery is the ultimate Minimizer®as it offers both femininity and functionality! Minimizes size – not shape Soft and comfortableBeautiful sew-free designProvides uplift shapingOpaque coverageSmooth backFeminine embroideryFabric ContentCups: 88% TACTEL® Nylon, 12% Lycra ElastaneBacks: 78% Nylon, 22% Lycra®ElastaneExclusive of De… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.80 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
Pureology Hydrate Conditioner 8.5 oz. $21.95 You can feel this premium conditioner working to moisturize, detangle and lock in colour. Multiweight Protein Complex, jojoba and shea butter impart excellent lubricity and liveliness to your hair. Contains an invigorating infusion of peppermint oils…. |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $0.99 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – Circles Blue/White Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $9.95 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Toys Draw like A Pro $35.17 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
Power Wheels Dune Racer $249.98 The Power Wheels Fisher-Price Stinger XS is a 2 seat, 12v BPRO with large off road tires. This cool dune buggy’s main feature is Monster Traction which delivers superior terrain performance versus other BPROs. * The Power Wheels Fisher-Price Stinger XS is a 2 seat with front storage comparment and seat belts for added play. * Drive two forward speeds 2.5-5 mph and 1 reverse speed 2.5 mph. * Incl… |
|
|
Star Wars: Lost Tribe of the Sith #2: Skyborn $1.00 Don’t miss Star Wars: Lost Tribe of The Sith: Skyborn a FREE original eBook short story, the second in a series that tell the untold story of the Fate of the Jedi’s forgotten Sith castaways, their battle to survive, and their quest to re-conquer the galaxy! DECEIVE AND CONQUER A Jedi ambush leaves the Sith ship Omen marooned on a remo… |
|
|
Serial $1.00 Remember the twin golden rules of hitchhiking? # 1: Don’t go hitchhiking, because the driver who picks you up could be certifiably crazy. # 2: Don’t pick up hitchhikers, because the traveler you pick up could be raving nutcase. So what if, on some dark, isolated road, Crazy #1 offered a ride to Nutcase #2? When two of the most twisted minds in the world of horror fiction face off, the result is SE… |
|
|
The Wild’s Call $1.99 It is seven years after the collapse of modern civilization, and the world is entering a new Dark Age. Can best friends Elysia and Darien trust the animal spirits that are beckoning them to escape into the wilderness and create a new way of life? And will they give in to the mutual passion they’ve always denied?Don’t miss this thrilling prequel story set in the same world as Jeri Smith-Ready’s Asp… |
|
|
Sony ICF-C05iP Clock Radio for iPod (Black) $39.95 With the Sony ICFC05iPBLK Clock Radio you can charge your iPod’s battery while you sleep. This Sony ICFC05iPBLK Clock Radio is the space-saving bedside accessory for iPod® and iPhone® users. Set the alarm to wake to the radio, iPod®, or a buzzer. The charging tray ensures both you and your iPod/iPhone® start the day with a fully charged battery. Plus, The Sony ICFC05iPBLK Clock Radio features … |
|
|
Sharp LC60LE835U Quattron 60-inch 1080p 240 Hz 3D LED-LCD HDTV, Black Sharp AQUOS LC-60LE835U 60″ 3D LCD TV LC-60LE835U LCD Flat Panel TVs… |
|
|
SE Glow-in-the-Dark Brass Compass $1.50 Night Hike? Go ahead. If you’ve got your glow-in-the-dark compass with you, you can find your way back without having to grope around trying to feel the moss on the north side of the trees. In brass, 2″ dia x 1/2″ thick, with a bezel with 2-degree increments and a 13/16″ dia hook on top…. |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
