media mail time of delivery
media mail time of delivery
Orange County Direct Mail Marketing – Best Practices
Orange County direct mail marketing is the best tool to reach the scattered mass of Orange County (the OC). In the absence of one mega city or defined urban center in the OC, people here live in different pockets of the county. It may be good news for communities and the OC, but is not so for marketing companies, as it increases the cost of reaching these customers through mass media, and even if they succeed in reaching everyone, they cannot deliver the message properly. It is at this point that Orange County direct mail marketing comes for rescue of firms with commercial interest in the OC.
What makes the OC unique?
- Not only people of the OC live in different suburban parts of the county or in down town areas Anaheim, Fullerton, Huntington Beach, Irvin, Orange, and Santa Ana, etc., but they are also culturally diverse; from Asian to American African to White to Hispanic to Native Indians, all live in this county.
- The county has three dominant age groups and each one them has different preferences. If 27% of the OC natives are under 18 then around 21 percent people here are between 45 and 64, and around 33% falls in the age group of 25 to 44.
- The socio-economic profile of each group is different, and even people in one socio-economic group does not have same preferences as they are culturally different.
- Even the average household income of one community in the OC significantly differs from another community in the OC. If Villa Park community has average household income of $203,091 then Laguna Woods has an average household income of $31,212, which is almost seven times lesser than the average household income in Villa Park. These are the two extremes and in-between lie many different income brackets.
- That is why marketers prefer use direct mail to communicate product features and benefits to their target group.
Orange Direct mail marketing best practices
As the paradigm for the OC direct marketing has been established, let’s talk about some of the best practices, which will guide you in your own marketing effort.
-
Database development: Develop a database of people living in different communities in the OC. A well-developed database is critical to direct marketing success. Your database should contain at least the following. You can include as many relevant information as you can find:
- Name of individual and/or organization
- Mailing address with zip code
- Telephone numbers (mobile and landline)
- Demographic details like age, sex, education, marital status, occupation, monthly income, race, ethnicity, and lifestyle, etc.
- Stage in family life cycle
- Household income
- Credit history and rating
- Mailing list: Purchase or buy a list. This is common practice, and without a list you cannot go anywhere. Ideally, you should develop your own list, but until you have one continue with the rented one.
- Message creation: The primary goal of your message should be to convince the reader to take action. It should aim to solve a pressing problem that your reader has. You should not create a “one size fit all” kind of message. Customize your message for different communities. Keep the recipient of the mail in mind while crafting a message.
- Delivery: Give some buffer time for your audience to act, but it should not be too long or else the effect will wane. If you want them to make a purchase on 15th of a month then they should get the message by 10th, at max by 12th. Neither before that, nor after that.
Orange County direct mail marketing differs from mass media marking primarily in the way it communicates to customers. Orange County direct advertising talks directly to customers in the language they understand, unlike mass media marketing that adopts “one size fit all” strategy.
About the Author
Andrew Welkinson reviews Orange County Local Direct Mail Marketing services. To learn more about Direct Mail Marketing in Orange County, click through to one of the links listed.
media mail? help!?
I was supposed to send out a book last week but I forgot to check my email so I didn’t know I had sold a book on Amazon. I don’t want the seller to give me a negative feedback on how the textbook took forever to arrive. It was suppose to be sent out with Media Mail, but I know media mail is like 3rd class or something and takes a long time for delivery. So I was wondering if it was possible and how much more it would cost to send my book and have it arrive by the end of the week. (Book: 500 pages, soft cover, about 8.5 x 11 in) Any help is great! Thanks.
If it will fit, you can put it in a Priority Mail Flat Rate Envelope. It will cost 4.60.
Coastal Vacations Leads Coastal Premium Leads Coastal Movie Leads Cutting Edge Media mlm Part 6
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Scarface – Vinyl Wall Decals Murals Stickers Art Graphic – 44H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Swirly Tree 3 – Vinyl Wall Decals Murals Stickers Art Graphic – 45H x56W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Toys Draw like A Pro $35.02 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
Power Wheels Dune Racer $249.98 The Power Wheels Fisher-Price Stinger XS is a 2 seat, 12v BPRO with large off road tires. This cool dune buggy’s main feature is Monster Traction which delivers superior terrain performance versus other BPROs. * The Power Wheels Fisher-Price Stinger XS is a 2 seat with front storage comparment and seat belts for added play. * Drive two forward speeds 2.5-5 mph and 1 reverse speed 2.5 mph. * Incl… |
|
|
Maidenform Lilyette® Absolute Solution Lightly Lined Bra $34.00 Lilyette® has designed a bra that delivers the absolute solution for a full figure woman into one pad! Our Lilyette® Absolute Solution Lightly Lined Bra is the single bra that will supply you with modesty, lift, and shape!3 section cup each with a different benefit: Lift, Modesty and ShapingOffers full supportSoft fabricationPads are designed to leave you feeling confident and comfortableDeliv… |
|
|
Flexees Women’s Instant Slimmer Lace Trim Body Briefer #5356 $55.00 You will be in good shape once you get your hands on our Flexees® Ultimate Slimmer Body Briefer with Lace! Offers maximum controlAll over control and supportLace adds a touch of femininitySlims and flattens the tummyTake inches off instantlyProvides full coverage in rearUltra firm controlFabric Content: Front & Back panel: 65% Nylon, 35% ElastaneFront Panel: 88% Nylon, 12% ElastaneInner… |
|
|
Flexees Womens Holiday Collection Boy Short $26.00 Our Flexees® Fat Free Dressing® Boyshort secretly slims, shapes, and smoothes your body. You will feel comfortable all day long, while looking slimmer and trimmer! Smoothes and shapes midsectionTummy controlLightweight around the thighsEliminates bulgesCreates a sleek line from your waist to upper thighsFirm controlSoft and comfortable for all day wearPerfect for Yoga, Pilates or Wor… |
|
|
Rocket Dog Women’s Memories Ballet Flat $39.95 Create new casual day memories with this flirty and modern ballerina flat featuring a step-in and go design, thai silk detailing and ruched round toe with bow accent. By Rocket Dog Product Information • Heel Height – Flat • Material – Thai Silk • Toe – Round Final sale, no exchanges, no returns. CALIFORNIA PROP 65 WARNING: Bakers strives to provide safe and environmentally friendl… |
|
|
Nurse Mates Women’s Pepper Oxford $54.00 • Spice up your shift with this sporty lace-up • Easy-care synthetic upper • Padded collar and tongue • Comfortable fabric lining • Pillow Top⢠cushioned footbed • Flexible rubber sole … |
|
|
Stacy Adams Men’s Sabola Slip-On $85.00 Sizzling designer style is yours when you step into Sabola Tasseled Loafers from famous Stacy Adams! SAVE BIG! Put your best foot forward! Stacy Adams has built a 135-year reputation of excellence in fashion-forward footwear, and sharp Shoes like these leather-lined Loafers are a big part of the reason why! Each comfy pair has a genuine snakeskin toe box with crocodile-print leather uppers. The cu… |
|
|
Sony ICF-C05iP Clock Radio for iPod (Black) $39.95 With the Sony ICFC05iPBLK Clock Radio you can charge your iPod’s battery while you sleep. This Sony ICFC05iPBLK Clock Radio is the space-saving bedside accessory for iPod® and iPhone® users. Set the alarm to wake to the radio, iPod®, or a buzzer. The charging tray ensures both you and your iPod/iPhone® start the day with a fully charged battery. Plus, The Sony ICFC05iPBLK Clock Radio features … |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Sharp LC60LE835U Quattron 60-inch 1080p 240 Hz 3D LED-LCD HDTV, Black With the introduction of the LE835 Series 3DTV, Sharp once again reinforces its leadership in LCD and LED technology. Sharp’s proprietary QuattronTM System produces the brightest 3DTV images with reduced “crosstalk blurs” and Spacious 3D Sound to complete the 3D experience. Additionally, the proprietary AQUOS LED system comprised of the X-Gen LCD panel and UltraBrilliant LED, with a newly enhanced… |
|
|
KONNET iCrado Original, Stylish Metal Charging Dock / Cradle / Stand for iPhone, iPhone 3G, 3GS and iPod (Black) The KONNET iCrado is an easy to install cradle for your iPhone or iPod. With its unique distinctive design, it demonstrates the userâs personal style. The front is designed with a wide opening to give users the quick convenience of charging the iPhone or iPod without removing the protective case. The iCrado has a dedicated port to fit the Appleâs 30-pin USB cable to charge and sync the i… |
|
|
HYUNDAI SANTA FE 2010-2012 SUV Trucks Auto Center Armrest Console Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a 2010-2012 HYUNDAI SANTA FE. Picture shown is of an example of our product on a center armrest. Cover is made from a fleece fabric and is machine washable… |
|
|
TOYOTA CAMRY 2000-2002 Car (not pictured) SUV Truck Van Auto Center Armrest Console Cover Center Armrest covers protect, renew and add comfort to the center console of your vehicle. This cover fits a 2000-2002 TOYOTA CAMRY. Picture shown is not of your vehicle but an example of our product on a center armrest. Cover is made from a fleece fabric and is machine wasable… |
|
|
The Sims 3: Outdoor Living Stuff $10.00 For the first time ever, your Sims can get the best in outdoor luxury for their homes. Whether they’re decorating the perfect patio, setting the mood with a cool new hot tub, or firing up a state-of-the-art grill for the ultimate BBQ, your Sims’ outdoor decor is getting a boost. Give your Sims everything they need for a stylish and comfortable outdoor living space with The Sims 3 Outdoor Living!Fe… |
|
|
Adobe Photoshop Elements 8 -Old Version $56.00 Adobe Photoshop Elements 8 software combines power and simplicity so you can make your photos look extraordinary, share your life stories in unique print creations and web experiences, and easily manage and protect all your photos and video clips…. |
|
|
Photo Explosion Deluxe 3.0 $7.63 Photo Explosion® Deluxe made history as the first software of its kind to deliver powerful editing features spectacular special effects and professional-quality photo projects all together in one program. Now Photo Explosion Deluxe 3.0 makes digital photography even easier. And it s packed with exciting new features all designed to let you get the most out of your digital camera.System Require… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
