media kit examples
media kit examples
Park Visitor Welcome Kits Offer A Unique Space To Reach Target Audiences
Companies are continually searching for new and effective ways to reach their target audience. As the media world shifts, it becomes more important than ever to find avenues to reach large yet targeted markets. For example, a tool company that <a href=”http://www.governmentsolutionsgroup.com”target=”_blank”>advertises</a> on a home improvement program will most likely reach more potential costumers than if they advertised during a game show. Outside of television though, there are few avenues available where companies can gain both wide exposure and reach a targeted audience. The Park Visitor Welcome Kit does just that.
There are 730 visits to state parks each year. In parks that offer the kits, a park ranger greets visitors by handing them a Park Visitor Welcome Kit. The kit offers companies a unique way to target a premium consumer base. A State Park Visitor Profile shows the average visitor’s median income is $82,000+ per year. 28% have a Master’s or Doctorate degree, and 33% have a Bachelors degree. Therefore, a typical visitor is more educated and has a higher income than most. The “green” aspect of the companies advertising in <a href=”http://www.zoomerang.com/Survey/thankyou.zgi?p=WEB227TU797DD7″target=”_blank”>The Park Visitor Welcome Kit</a> is especially appealing to this demographic.
For 2009, the projected readership of The Park Visitor Welcome Kits is over 18 million adults. With so many eyes looking over the kits, more and more companies are taking advantage of this targeted way to reach these consumers. The kits are designed to inspire and inform; they include a map and other useful state-specific and regional park information.
Copyright © Shari Boyer
About the Author
Shari Boyer, CEO
Shari has an extensive background in sales, marketing, and product management including Brand Management positions at Nestle and Proctor & Gamble. Shari was one of the initial employees of Imagitas and during her 7 year tenure she helped forge their strong relationship with the U.S. Postal Service and started their sales force. Shari has a BA in Economics and an MA in Sociology both from Stanford University.
Media kit help :/ needs/wants?
can you give me examples of the kinds of needs/wants that marketing satisfy thanks! :]
Google, “Media Ad Kit” and just check out what other people are offering.
Here is a great example, http://www.people.com/people/static/mediakit/main.html
Roland TD-20KX VDrums – Nevada Music UK
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