media info
media info
Business Social Media – Domain Name Guide
On the web, your name can (and is) your reality. However naming yourself online isn’t that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture: your domain name will be the nexus of your business for months, years, or even decades.
There are a list of things you should consider before embarking down your online venture:
1) Define your brand. It is more than words, but will be flavored by them. Your business brand is an image of who you are. Ask your friends, family, and peers what your ideas inspire when the words are read.
2) The idea of a business brand is to be memorable, yet effective in communicating the purpose of your business. It is usually more effective to focus on communicating your purpose, rather than just developing your widget as a term.
3) If you can’t get a com extension, choose again. There are plenty of other extension like net and info, but whatever case that is: you will need to also have the com extension or risk losing your brand before it has ever been established. (Businesses should register the com, net, info extensions for a business)
4) If you think of related names in the process, register them today. $10 today is a lot cheaper than the impossibility of getting it tomorrow.
5) Keep it short. A good domain name should be one to three words long. It should not include hyphens or any other characters that are out of place. Shorter domains are generally better for two basic reasons: they are easier to spell and remember.
6) Don’t be scared of going long. Yes, I just said “keep it short”, but having a long domain name has the benefit of saying exactly what you do. Long domains also pull some weight in keyword search results, so having “real estate” in a real estate domain helps a site rank for those terms.
7) Multiple Domains are Okay! So many businesses lock on to the idea of having one site to send readers to. While having focus is good, multiple domains and sites allows a company to have different presentations for different audiences. Multiple domains and sites can also allow a single business to have multiple results in search engines, which allows them to conquest the first page of search results on terms that drive results.
Recognize how you can misspell your own domain. If you have any words that do not carry clearly when spoken or are easy to misspell, register the misspelled version of the keywords. $10 for a misspelled version of your own site name is a very affordable way of preventing client loss or competitive problems in the future.
9) Buy alternate domain names today. At less that $10 a piece, alternate domain names can provide a very reliable way to promote your business and help protect your reputation. If you have any public figures in the business, make sure to spend the $10 to buy personal name domains (firstnamelastname) and any slogans or catch phrases.
10) Realize that your domains are being promoted to both humans and search robots. They each like slightly different things and you should create a strategy for having multiple domains and how they coordinate relevant traffic to your business.
Bonus point: If you are trying to use a new domain for competitive search engine ranking, register the domain for five years. Search engines give credit to the length of a registration to help identify if a new site is a spam site being used to manipulate the search results. By committing to a longer stay, you help establish your virtual reputation in the eyes of engines like Google and Yahoo.
Do not jump the gun! Remember that a domain choice has many different angles to it. It can easily be compared to choosing a real world location for your business: where will it be? what does the neighborhood say? who will see it? how long will you be using it?
If you are a small business, then $50 to $100 to secure a domain name for a few years may seem like a major investment. For larger companies, spending $500 to $1000 for a larger competitive search optimization and brand protection effort is a good investment (for instance, do you own yoursitesucks?)
Understanding that a good domain may mean the difference between five visitors a month or five thousand, greatly changes how your business functions online. With a well organized strategy behind multiple domains, different niche streams of visitors become easier to reach and increase the chance that they will convert into business results.
About the Author
Barry Hurd is President, author, speaker, and voice of 123 Social Media – Business Social Media and Promotion. He has a history of over fifteen years working on numerous innovative efforts with online business models: past projects have included NIKE, REI, TMP Worldwide, Monster.com, Verizon Superpages, Intuit, and RIS Media.
Do you know any sites I can find info on Defamation in Media Law?
I’m doing an essay for college on the legal restrictions that affect the media’s power to report on current events and would love to find info on defamation including opinions etc. Thanks a million!
http://itnow.oxfordjournals.org/cgi/reprint/39/3/18
http://www.bbc.co.uk/dna/actionnetwork/A1183394
sixthsensea wearable gestural interface MIT Media Lab
|
|
iHome iP43LVC Dual Alarm Clock Radio for your iPod/iPhone with Pillow Shaker (Blue) $75.95 Sla 12v 18ahupg 85977/d5745 sealed lead acid batteries (12v; 18 ah; ub12180). Specs: used in ups backup systems, spotlights, flashlights, exit lighting & other equipment; 12v; 18 ah; ub12180. Refurb: n. Returnable: y. Warranty: one year……. |
|
|
Dual Alrm Clck Rad Iphone/ipod Purple Charge Play Or Wake $91.77 iHome IP43UV Desktop Clock Radio IP43UV Clocks… |
|
|
Alex Super Baking set – 18 Piece Metal and Plastic Set $16.99 Measure, mix, prep, and bake some imaginary treats| This 18-piece set features a loaf pan, bear pan, heart pan, mixing bowl, rolling pin, whisk, measuring spoons and cup, pastry wheel, 2 star cookie cutters, 2 heart cookie cutter, and an oven mitt. Bon Appetit|… |
|
|
Passion of the Christ: Songs (Original Songs Inspired by the Film) $7.00 … |
|
|
Egyptian Hieroglyphs Made Easy $26.50 Learning and understanding of the ancient Egyptian hieroglyphic language. The hieroglyphic script was the longest lived and earliest form of the Egyptian language. Its use was limited primarily to religious and monumental inscriptions, whereas a more cursive script called hieratic was preferred for administrative and epistolary purposes. Hieroglyphic Egyptian employs pictures of objects, each with… |
|
|
Promised Land [CD-ROM] Queensryche’s follow-up to the double-platinum Empire is something of an acquired taste, but it’s well worth the effort. There’s considerable variety here; the heavy progressive-rock of “I Am I” and the ballad “Bridge” were hit singles, but there’s also the funk-inflected “Disconnected”, the edgy, spooky “Lady Jane”, and the piano-and-vocals “Someone Else?”. The title track is probably the stronge… |
|
|
Modern Floral Bird – Vinyl Wall Decals Murals Stickers Art Graphic – 46H x29W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
Yoga Girl – Vinyl Wall Decals Murals Stickers Art Graphic – 25H x 35W – by üBer Decals Better than wallpaper, wall stickers are a perfect way to decorate your room and express yourself. They are a fun, easy and removable decor solution. These stickers are pre-cut and will only take you several minutes to apply on any surface – walls, doors, windows, and more. Each of our designs come with easy instructions to follow. This is an original design from uBer Decals. All other sellers are… |
|
|
2.5mm Hands-Free EarBud Headset + Car Kit Vehicle Plug in Adapter + Home Travel Wall Charger for ATT Nokia Mural Grouper 6750 Cell Phone $5.99 Brand new premium quality MP3 Earbud and hands-free headset for your cell / smart / PDA phone. Acoustically tuned speaker for improved sound clarity even in noisy environments. Soft covered ergonomic earpiece for comfort even over extended periods. **Phone & Ear bud features are limited to the phone’s capability and the service provider’s default settings. Please consult with your phone’s user man… |
|
|
Shawn Interrupted $1.99 … |
|
|
Defending Polygamy $1.99 … |
|
|
America’s Funniest Home Videos: Sports Spectacular $3.90 AMERICA’S FUNNIEST HOME VIDEOS:SPORT – DVD Movie… |
|
|
Tiger Balm Analgesic Tiger Muscle Rub … |
|
|
Gecko Nasal Pad – Small, 3.25 Long $24.90 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
Gecko Nasal Pad – Large, 4.12 Long $24.85 The Gecko Nasal Pad (formerly the Sleep Comfort Care Pad by Sequal) is intended for patients with Obstructive Sleep Apnea (OSA) who experience pain and discomfort on or around the bridge of their nose associated with using nasal or full face masks. The pad acts as a cushion between the patient’s face and mask, and is simply placed across the bridge of the nose under the mask. The protective polyme… |
|
|
Kuzy® – AQUA BLUE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $1.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – PURPLE Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Kuzy – Circles Blue/White Keyboard Silicone Cover Skin for Macbook / Macbook Pro 13 15 17 Aluminum Unibody $2.00 Dress up your MacBook Pro in fashionable color, silicone protection now. *** Will Not fit MacBook Air 11″ ***… |
|
|
Omaha Steaks Prime Rib Roasts Prime Rib Roasts… |
|
|
KIKE CALVO photo illustrations FREAKLANCES Collection – Freaklance Fausto with bike graphic tablet and keyword – Coffee Gift Baskets – Coffee Gift Basket $44.99 Freaklance Fausto with bike graphic tablet and keyword Coffee Gift Basket is measuring 9x9x4. Contains 15oz mug, BONUS free set of 4 coasters, biscotti and 5 blends of gourmet coffee. French Vanilla, Kenya AA, Decaf Colombian Supremo, Chocolate and Italian Roast Espresso elegantly presented in our signature black planet coffee gift box. A very nice and thoughtful gift for any occasion…. |
|
|
Betty Lous Organic Harmony Hippy Happy Apple Bar Case Pack 24 – 683021 $116.33 1.75 oz bar. Vegan. USDA organic. Ingredients: organic apple cinnamon granola [organic oats, organic maple syrup, organic oat flour, organic crisped rice (organic brown rice, malt syrup - GF, sea salt), organic brown rice syrup, organic walnuts, organic sunflower seeds, organic expeller pressed high oleic sunflower oil, organic unsulfured dried apples, organic cinnamon, organic vanilla, sea salt],… |
|
|
Green Toys Sand Play Set $11.00 Kids will ‘dig’ building castles and hunting for buried treasure with the environmentally friendly Sand Play Set from Green ToysTM. Made of recycled plastic, this classic 4-piece collection of tools consists of a bucket, sand castle mold, shovel and rake. Made in the U.S.A from recycled plastic milk containers, which helps save energy, reduces landfill waste, and lowers greenhouse gas emissions, a… |
|
|
Alex Color A Flower Bag $20.86 Dazzling flowers| This fashionable bag measures 14?W x 11?H x 4?D – big enough for school books and binders. Includes 6 permanent markers in a cool pouch that can be colored, too|… |
|
|
Alex Toys Draw like A Pro $34.00 A fun and easy way to draw…just turn down the lights, switch on the projector, insert a preprinted slide and trace away| Comes with 124 slides, 6 markers, 10 sheets of paper, and a flip book…. |
|
|
KONNET iCrado Original, Stylish Metal Charging Dock / Cradle / Stand for iPhone, iPhone 3G, 3GS and iPod (Black) The KONNET iCrado is an easy to install cradle for your iPhone or iPod. With its unique distinctive design, it demonstrates the userâs personal style. The front is designed with a wide opening to give users the quick convenience of charging the iPhone or iPod without removing the protective case. The iCrado has a dedicated port to fit the Appleâs 30-pin USB cable to charge and sync the i… |
|
|
Centurion CD DVD Storage Library Electronic Organizer PC Controlled 100 Disc Manager $94.51 : The Centurion CD is the most efficient and safest way to store, protect and manage valuable information stored on CD or DVD, whether its data, files, photos or videos. If data is placed on optical media, then the Centurion CD can eliminate clutter, help prevent scratches and dust and keep a work area neat and organized. It is a fully automated organizer that catalogues and keeps all media safe a… |
|
|
ZipKord Single USB Power Kit for Jawbone Era BlueTooth Headset! Comes with: Retractable Charging Micro-USB Data Cable, Folding Blade Wall Charger, Car Charger. (1Amp Kit, Retail Packaging) $24.99 ZipKord Single USB Power Kit for Jawbone Era BlueTooth Headset! Comes with: Retractable Charging Micro-USB Data Cable, Folding Blade Wall Charger, Car Charger. (1Amp Kit, Retail Packaging)… |
|
|
Star Wars: Lost Tribe of the Sith #2: Skyborn $1.00 Don’t miss Star Wars: Lost Tribe of The Sith: Skyborn a FREE original eBook short story, the second in a series that tell the untold story of the Fate of the Jedi’s forgotten Sith castaways, their battle to survive, and their quest to re-conquer the galaxy! DECEIVE AND CONQUER A Jedi ambush leaves the Sith ship Omen marooned on a remo… |
|
|
Serial $1.00 Remember the twin golden rules of hitchhiking? # 1: Don’t go hitchhiking, because the driver who picks you up could be certifiably crazy. # 2: Don’t pick up hitchhikers, because the traveler you pick up could be raving nutcase. So what if, on some dark, isolated road, Crazy #1 offered a ride to Nutcase #2? When two of the most twisted minds in the world of horror fiction face off, the result is SE… |
|
|
The Wild’s Call $1.99 It is seven years after the collapse of modern civilization, and the world is entering a new Dark Age. Can best friends Elysia and Darien trust the animal spirits that are beckoning them to escape into the wilderness and create a new way of life? And will they give in to the mutual passion they’ve always denied?Don’t miss this thrilling prequel story set in the same world as Jeri Smith-Ready’s Asp… |
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
