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media guide examples

Your Guide to Media Streaming

What is media streaming?

Media streaming refers to the process of delivering multimedia content, be it audio or visual to an end user. Traditionally, the medium of delivery for video has been via television signals, and before this, audio was transmitted by radio.

Media streaming dates back to the mid-20th century. However, due to the lack of suitable technology its progress was fairly slow. In the 1980s, personal computers began to make it into the mainstream, complete with the CPU power to display media such as video. At this stage, however, media was limited to non-streaming media such as CD Roms

The advent of the internet completely revolutionised the whole process of streaming, opening up a host of new and exciting possibilities. Initially this was curtailed by the relatively slow speed of dial-up internet access. When broadband came on the scene, however, streaming really took off and came into the mainstream as a dominant media, and as an effective means of displaying information to the masses. As broadband becomes increasingly more widely available, including the rise in the usage of mobile broadband, people now have greater access to the internet than ever before. This has fuelled the demand for live video streaming services.

Many companies are now offering IPTV. Giants BskyB are among a number of broadcasters who offer free online streaming of their channels to subscribers. Experts are predicting that in the future, as technology continues to develop at a rapid pace, more and more video content will be streamed via the internet. The devices used to access streams will also develop, with 3G enabled mobile phone handsets capable of streaming media in real-time becoming more widely used.

The beauty of the internet is that it is a cost-effective platform, which can allow you to stream media almost instantaneously to audiences across the globe. One could cite YouTube as a shining example of the level of demand for streaming media. Many businesses have embraced this new technology offering useful and entertaining streaming media content to help them establish strong brand awareness.

Live vs. on-demand video streaming

Media streaming comes in 2 forms, live and on demand. The difference between these is as follows:

Live streaming is a real time, one-off broadcast of an event which is transmitted instantly to the recipient.

On demand video streaming is stored on a server and is transmitted at the user’s request.

About the Author

Media Streaming

Streaming Tank

Holborn Studios,

49/50 Eagle Wharf Road,

London,

N1 7ED

United Kingdom

020 7250 1827

info@streamingtank.com

What is the media’s responsibility to the American public?

Hey, I have a seminar on Friday in my AP NSL Government class about the media bias. My talking points say that there is a media bias, but this was one of the guide questions, and I was trying to get those before I got information and examples that weren’t on the guide. I don’t even know if the last few sentences made any sense, but here’s the full question:

What is the media’s responsibility to the American public? Can the media meet that
responsibility even if it has bias?

According to the Founders, the media’s job is to keep the electorate informed so we can monitor our government and vote responsibly. From the founding of the country, newspapers (and now the electronic media) have had biases. Every town had one and, depending on their size, sometimes 2 or more newspapers and everyone knew what their local papers’ biases were. The difference is that even though their editorial pages had an obvious bias they usually reported most of the news factually. A good example of this today is the Wall Street Journal. The New York Times and the Washington Post are still pretty good.

Papers that take their job to inform seriously report the facts. TV is not the place to get news. Most news shows used to set aside a time for editorial commentary. It was separate from the news part of the show and was introduced as “Commentary”. Today it seems normal for TV to mix news and commentary so that sometimes it’s difficult to tell what’s what.

Has long as the media separates news from editorials/Op-Ed and news from commentary and presents the news as fact without spin, then they should have no problem carrying out their mandate to inform the public. When selling ads and/or building viewship takes precedence then, no, they will not be informing. They will be propagandizing.

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Written by admin

November 7th, 2009 at 11:37 am

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