media general financial services
The advent of new media and Internet have increased the possibilities of online marketing and Internet retailing with new features of the interactive shopping, pod casting and e-marketing. Consumers connect to online shopping sites with WiFi, Internet or 3G mobile phones. E commerce has taken a new dimension in retail with a growing number of people shopping online and even making flight reservations online (Papers4you.com, 2006). One example is the traffic on the website of British Airways. A comparative analysis of popular travel related websites ticketing facilities online and give us details transaction costs, and individual perceptions of the company in e-commerce facilities for ticketing and travel. Internet marketing however is encounters great challenges of keeping pace with consumer demands and developing relationship marketing to maintain consumer loyalty (Enzmann and Schneider, 2005). The advantages and disadvantages of Internet retailing could be studied in contrast to traditional marketing to consider issues related to line brand loyalty, spam, and advertising strategies. The challenges of online marketing could be studied with the same models used in the overall management marketing, such as 4P or 7PS patterns and trends in Internet marketing and transactions can also be studied (Papers4you.com, 2006). Fixing Online price remains one of the main challenges and so is the prospect of virtual interaction with customers instead of face to face interactions in a market traditional. Security and privacy issues are important in marketing and purchasing by mail through secured sites is a major consumer concern (Enzmann and Schneider, 2005). The e-mail direct marketing of goods and services has led to debates about spam and the need for strict legislation field of email marketing.
Online marketing seems to have completely revolutionized marketing techniques, but has limitations in use, issues of privacy and security. Various media, traditional and nontraditional advertising such as newspapers, television, magazines, newsletters, direct mail, telephone and Internet can be compared more thoroughly and comprehensively understand if in the future of online marketing would replace the marketing traditional full. Apart from the ease and convenience of Internet marketing, one of the main advantages of internet marketing is customization or customization of products and services to meet the needs and tastes of individual customers (Ho, 2006). Customized products or services may not have been a very wide option in traditional shopping which shows that interactive shopping has moved a step closer to the needs of consumers and an improved shopping experience in general. Online local brand made popular consumer goods in world markets (Ibeh et al, 2005). The concept of relationship marketing is an important strategy for new media and is an important tool in the contemporary marketing environment in all areas of business, financial services for electronics products. Marketing has been used by online banks and supermarkets and charities such as Oxfam suggests that the rapid change in marketing methods used by a wide variety organizations and demonstrate the wide acceptance of online retailing and marketing in the changing business environment.
Bibliography
Ching HL, Ellis, P. (2004) Marketing in cyberspace: What factors drive e-commerce adoption? Journal of Marketing Management, Volume 20, Numbers 3-4, pp. 409-429 (21)
Enzmann, Matthias Schneider, Markus (2005) to improve customer retention in e-commerce through a security and privacy Enhanced Loyalty System Information Systems Frontiers, Volume 7, Numbers 4-5, pp. 359-370 (12)
Ho, Shuk Ying (2006) The attraction of the personalization of web users Internet electronic markets, Volume 16, Number 1, Number 1 pp. 41-50 (10)
Ibeh, Kevin in Luo, Ying; Dinnie, Keith (2005) e-branding strategies of internet companies: some preliminary ideas in the UK The Journal of Brand Management, Volume 12, Number 5, pp. 355-373 (19)
Papers For You (2006) "P/M/445. Internet marketing: problems and prospects", available at http://www.coursework4you.co.uk/sprtmrk8.htm [17/06/2006]
Papers For You (2006) "P/M/434. E-marketing vs. traditional marketing: Upsides and disadvantages", available at Papers4you.com [18/06/2006]
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Copyright © 2006 Verena Veneeva. Professional Writer working for http://www.coursework4you.co.uk
Article Source: ArticlesBase.com – New Media and Online Marketing – Strategies, Advantages and Disadvantages
Have financial services consumers used media differently this year than in the past?
