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Today's music fan interacts with a "community" which is much larger than anyone thought possible before the widespread personal use of the Internet. This social network is changing the way people market and sell music and do it on a global scale.
Here's how:
An amateur playing a song and "tells" a dozen others online. Each, in turn, sends the information (and sometimes the entire song file) to a dozen others, and so on. If the hook of the song is catchy and universal enough, the artist can reach thousands of fans in seconds. It's fast, is easy, it's free, and is global.
Is this viral communication bring any income for (composer or artist, or publisher, or manager, or agent, or distributor, or seal)? No. But is vital to ensure that advertising has the potential of selling singles, albums, concert tickets and merchandise? Absolutely.
The New media marketing:
This is a huge shift in marketing. The option of bypassing brick and mortar distribution, while severely limiting the low-legal forms of radio "promotion" that many in the industry openly refer to as bribery or extortion commercial station.
All this is possible thanks to a growing array of online communication forms, including music sites, web portals, blogs (weblogs), music forums, and more. A new site called MySpace has put all these elements together in one place. And because of his vision, MySpace is becoming a destination of information for bands, fans, filmmakers, writers, artists, music industry professionals, and more.
MySpace Nation: "Where do you live?" question used to be spoken aloud, is now written. The answer to that question used to signify simply part of a city of, with an accompanying suggestion of your socio-economic situation, and a clue about what might be your shopping place regular meeting, and now refers not only to their city, but also their state, region or country.
Your virtual "scene" may involve people anywhere in the world. My virtual community begins in Los Angeles and extends to Moscow, Big Bear, Amsterdam, San Francisco, London, New York, Miami, and several places I have not learned to spell correctly. In fact, thanks to social networks like MySpace, you can interact with various scenes. People who like my songs overlap slightly with the rave-goth trance songs in my album of remixes, but are not interested in creating music for radio and television commercial (which can be very dismissive of it, in fact). But each social network welcomed the news of new music in their own favorite styles.
About the Author:
All your Myspace News and Talent Search
Article Source: ArticlesBase.com – Myspace a Virtual Community with Never Ending Communication
New Media Distribution Technologies – Interview with Joel S. Bachar, Microcinema International
