media directory us
Microsoft’s Fight Against Localized Media Delivery Problems
From the time that commercial paid advertisements and other media content came into being, it inadvertently led to an increase in the demand for more highly targeted and effective marketing campaigns on the Internet.
But the Internet is constantly evolving and with all the changes that went on, it is a wonder how the marketing industry is going to cope. Fortunately, most search giants are diligently working on ways to resolve that issue. Take for example Microsoft who recently expressed its hope to develop localized media directory. This is a system that advertisers can use in order to create a more localize content, which they can send to various websites.
Before, advertisers only used one approach in terms of providing advertisements on a website and this is to try to determine the subject matter of a page. After that they tried to provide advertising suitable to that content. However, most advertisers nowadays are more interested in sending advertising that will go to an audience in a certain area or region.
Advertisements that were subjected to content can be targeted to specific geographical locations by looking at the IP address of a visitor. However, this kind of approach more often than not results in serving the visitor with advertisements based upon the location of the owner of the IP address. One problem that may result from that is when a visitor uses a large ISP, which is actually located some distance away from where he or she is viewing a site from.
So a logical alternative would be to try to collect some geographical location information from the visitor themselves. Here you would have to rely upon a user of a personalized web service to provide you with that information. An example of this information is a phone number, zip code, or something else that can tell where they are located at.
But then not everyone feels comfortable providing that type of information of information online. What with all those horror stories about identity theft, which abounded the web? Chances are you will have a hard time fishing out information. Another drawback here is that the information might not be that credible? Why, well somebody might have supplied that information in order to get something like information about local weather and once they move they will not bother to change the information that they previously supplied.
So what do you do? Well, another to go about delivering ads based upon location would be to try to comprehend the location of the site. That is, if there is one associated with it and served yellow pages styled ads on that page. There is a patent application assigned to Microsoft, which was released recently. The said patent look at various ways to display ads related to what it believes is the location of a site.
The patent which was entitled, System and method for automatic presentation of locality-based content on network site was invented by Microsoft data mining analyst Li Li. It was filed on September 23, 2004 and was published March 23, 2006.
According to the patent’s abstract the invention is associated to the field of network services. To be more precise it is basically a proposal for automatically filtering and delivering locality-based advertisements or other media to Web or other networked sites that display a local nature or connection. An interesting aspect here is that it may allow the user to view ads and other content which may be similar to an online “yellow pages” experience, where advertisements and other content are automatically grouped according to region or area.
The type of information that may be looked for upon a site may include postal or zip codes, telephone numbers, town or state names, call out signs for radio or television stations, as well as other geographic indicators.
This type of information would be collected by program instead of being done manually as before. Also, this information would be accumulated in a content server. Then it would be matched with advertisements or other content, which will eventually be served to the visitor of a site.
Examples of some of the types of advertisements and content that may be served were described in the patent. Some of the examples cited may include listings of local television and radio programming, as well as advertisements or promotions for groceries, restaurants, flower shops, car dealerships, real estate services, and so on.
The location of a website can also be ascertained with the use of other techniques. This may include a look at the behavior of users, for instance the clicking of business name, telephone number or other links.
So is there really a need for this so-called Microsoft invention? Indeed there is. You see, although web pages or services that are capable of tracking user inputs in order to generate localized content still rely on detecting inputs or behavior from the user side. Due to that dependency, if a user chooses not to submit their ZIP code, telephone number or any identifying information, it will no longer be possible to generate localized ads or content to the user. Also, even if it did manage to generate localized ads or content there is no way to ensure their accuracy. And this is just one example of the various problems associated in localized media delivery.
If Microsoft will be able to successfully develop this patent then that would be another breakthrough under their belt. Just imagine a way to address all the ongoing issues and problems in localized media deliver, that one will be thoroughly appreciated by the marketing industry. If indeed there is a way then Microsoft will find it. After all, they did not gain the title of a worldwide leader in software, services and Internet technologies for nothing.
Microsoft was founded way back in 1975. For more than three decades the company had consistently provided the public with a wide range of products and services. These products and services are especially designed to help people succeed in their respective businesses by providing innovative software and programs. Among the company’s famous trademarks are Windows Media, Windows and MSN.
About the Author
To read about amending clay soil and bonsai soil, visit the Types Of Soil site.
Is there a way to create a buzz online through blogs or some other medium?
We’re a local Southern California online advertising directory who focuses on small to medium sized businesses and we’d like to know a way to get the buzz out about us online before we launch our ad campaign, anybody have ideas on how to accomplish this? (Maybe some specific sites or methods that have been tried)
One way is by doing a press release. Below are suggested PR web sites
PR Directories
http://www.press-release-writing.com/
http://www.brandrepublic.com/directories/
http://www.prweekblackbook.com/
http://www.online-pr.com/markpr.htm
http://www.netpreneur.org/Resources/prservices.html
PR Announcements
http://www.pressreleasenetwork.com/index.html
http://express-press-release.com/
http://www.theopenpress.com/index.php?a=index
http://www.publicityinsider.com/PRlinks.asp
http://www.free-press-release.com/
http://www.prleap.com/
http://www.24-7pressrelease.com/
http://dir.yahoo.com/Business_and_Economy/Business_to_Business/News_and_Media/News_Services/Press_Releases/
http://www.prfree.com/
http://www.pr.com/press-releases
http://i-newswire.com/
http://www.freepress.net/press/release.php?id=73
There are two easy ways to get your link on other sites that you should be using.
#1. Find sites that you want to get links from and then custom write articles for each site and send them to the editors. Include your link in the “credits” at the bottom of the article, of course.
Make the articles interesting and useful to the readers of the sites and you can be sure that most of your articles will get published.
Take some of the articles you have already written and customize them for a niche. It’s easier than you think and it does get results.
#2. The second way to get articles (with links) published is to submit the articles to sites that accept articles for distribution.
http://www.ezinearticles.com/
http://www.goarticles.com/
http://www.articleblast.com/
http://www.valuablecontent.com/
FACTS ON IMPORTANCE OF YOUR LINKS ON OTHER WEB SITES
Link building has changed and this change is more precise in what engines look for. I cannot recommend a specific company. What I can do is provide you with information so you can be sure that whom ever you use provides the best in getting your site linked to other sites
You do not want to join link exchanges or link farms. Websites to house your text link is not easy. You need to do searches by keyword phrases and check out the top sites. their links partners and so on. Then develop a personal email to send to the sites webmaster requesting the placement of your anchor text link. Below is lots of info and details to help you.
Building Link Popularity is one of the most important and critical aspects to obtain high rankings campaign today. The ‘off-page’ factors such as link popularity, anchor text in incoming links play a major role in your site’s ranking in the search engine results pages (SERP).
Search Engines consider your site more important if more links point to your site. Building link popularity improves the popularity of your web pages. The higher the popularity of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages. Search engines also take into account the popularity of the pages that link to your site and its industry relevance to your own industry. Links from higher popular pages and industry relevant sites give your site a higher value.
Types of Links
There are two types of links you can establish on the web. One way is to trade links (where you give a link from the links Page on your site to the partner sites.) The second method is to establish one way links which can boost you even higher
Page Relevance
Most sites offering links have several categories listed on their sites. Try and get a link from a category that closely matches your own industry. For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try and identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages etc. If the concerned site has a directory on hotels, you should request a link in that category, as a link from that page would be relevant to a hotels site, thus getting you more benefits. An algorithm called “Applied Semantics” determines the industry relevance of a page within a site. Applied Semantics algorithm studies various keywords on a web page and tries to determine the industry or business segment of each page. Applied Semantics estimates the industry segments that are relevant to a particular page. If the link to your page is coming from your business specific segment, then you are likely to draw more benefit.
Anchor Text
Anchor Text is the visible hyperlinked text on a web page. Since anchor text is very important, make sure that your most important keywords appear in anchor text from the link pointing to your site. You should try and work with at-least 10-20 keyword and link text options. If you are creating a large number of links using only one standard link text, then the search engines are likely to detect a pattern. It is possible that future algo updates may do away with all repetitive and similar looking links to your site.
Pre-Indexed Pages
Try and find link partners in Search Engines like Google and Yahoo, and check if the links page is already indexed in the search engines. Search Engines frequently re-index the pages in its database. They are likely to detect your link faster on a page already existing in their database as compared to a ‘yet-to-be indexed’ page. The safest way to check is to copy the prospective link page URL and paste it into Google Search. If the page is indexed, Google would show a result in response to your search, otherwise it would respond with a ‘no result found’.
Dynamic Link Pages
You should also watch out for any link pages that are generated dynamically. Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you. Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed. Some unscrupulous webmasters do this to trick you to prevent any PageRank leaking from their site to yours. Links from such pages therefore do not give you any benefit.
Java Script Link Pages
It is also important to identify pages that are generated through Flash or a Java Script, as Search Engines cannot read flash pages or the links embedded within flash. These are some of the tricks unethical webmasters use. While a site can claim to have placed a link to your web page, in effect they are not giving you any benefit.
Re-Directed Links
A link that is first re-directed to another page within your partner site before pointing to your site is a re-directed link. You should watch out for such links, as search engines do not give weight to re-directed links. It is very unlikely that your site would draw any benefit from a re-directed link.
Frame Sites
Avoid getting links from framed sites as search engines cannot read texts within frames. A link placed on a frame site would not get your site any benefit, as search engines would not be able to recognize such a link.
Directory Depth
It is important to evaluate the depth of the directory of the linking page. Avoid getting links from pages that are embedded in a very deep directory or pages that are more than two directories deep (e.g. www.domain.com/dir1/dir2/dir3/linkpage.php is not a good link page). Deep directories seldom earn high PR. They are also slow in getting indexed, if at all.
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world—other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.
How do I increase link popularity?
Building link popularity is hard work. You’ve searched endlessly. You’ve sent every reciprocal link email you can think of. What else can you do? Surprisingly, writing articles on your topic can lead you to a wealth of link popularity.
What are the benefits of writing articles? Think about it. If you write articles, you get to use them on your website and you build your website content. You can also submit your articles to other sites. With both methods you get a lot in return:
You build your content. More is better when it comes to site content.
You promote your website. With more keyword-rich text on more pages, you will increase the number of pages indexed by the search engines.
Other websites link back to your website content. Sites focused on related topics link back to you.
You receive a link back to your website from the site you submitted the article to. Remember to include a link in all guest articles you submit.
You become an authority on your topic. Search engines reward sites with a larger number of inbound links from sites dealing with similar topics.
What do I write articles about?
The saying goes “write about what you know.” Sometimes it takes thinking in a creative way to open the door to a new route for link popularity success. Think of what your visitors might be looking for. Why do they come to your site? What can you help them with when they arrive on your website? Answer their questions about your topic. We all search to find information, so give them what they are looking for.
So what are they looking for? That is easy enough to find out. Review your web server logs to see what keywords and phrases your visitors are using when they find your site through the search engines. Run your own searches using those keywords. What kinds of sites are returned in the search engine listings? Pay attention to visitor feedback. Know your visitors. Answer the questions they are asking, or even those questions they do not know yet to ask.
Most importantly, write because you have something to say. If in the process of building your content and inbound links, you benefit your readers with your content, all the better in terms of providing visitor satisfaction. This is the best reason to write, which is the way of the web, to seek out and share information.
Where do you put articles?
On your site. The first and obvious answer is to put them on your site. After all, you have all this knowledge; why not share it with your visitors? You may want to create an Articles page on your site. This will give you a place to put your articles, and any new ones that you write. Make sure to add this new page into your site navigation, and especially to add it to your sitemap page. Add a link to your main articles page on your sitemap, and a link to each new article on your articles page, and you are on your way to having your good content indexed. Make sure your visitors and the search engine robots can find your new pages.
Adding article content not only answers your visitors’ questions, it adds to your website. Your visitors will have a richer experience with your site when there is more content. Not only can they buy the widgets you are selling, but they can also learn more about how to select widgets, exciting news from the world of widgets, and so on.
The more pages you add to your website, the better chance the already visiting search engine robots will also pick up your new pages to be indexed. More pages mean more links. Be sure to make an archive of your articles on your website. Always keep your pages in directories close to the root of your site for optimum indexing by the search engine robots.
Submit to the search engines. As always you will want to submit your new pages to the mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available.
Submit guest articles. In addition to submitting your articles to the various search engines and directories, think about submitting the articles themselves. Submit your articles to sites that accept guest articles. It may take a little detective work to find some of these locations. You can start small, submitting to lesser-known portals seeking information on your topic. Some sites are focused on one topic; others need articles about all sorts of topics. Get searching and you should be able to come up with a healthy list of sites to submit to. Searching in Google and in categories in Yahoo! and ODP (Open Directory Project/Dmoz) would be helpful.
Once you are featured as a guest writer on a website, you will notice that most sites archive these articles. How many articles can you write? How many articles are archived and linked? How many different search engines indexed those pages? You get the idea.
Always include a bio of the author, article re-print instructions, copyright information and a link back to your website. Add an active link in your link text in your submission or request one for your listing. Be aware of dynamically generated pages—a static URL also increases the chance that the article you have submitted has the optimum chance of indexing by the search engine robots.
What if I don’t write?
What if writing is just not your thing? You are in luck, because there are sites out there that have free content and articles available to you. When you add them to your site, you still build the content on your website.
Legitimate links, no spam
The best part is that your new links are all legitimate and not just junk links. You add important information to your site, and that is good for your visitors and good for your image. Naturally, using your keyword phrases in your Title/META tags and the text of your articles as you would in your regularly optimized pages makes sense for good search engine ranking.
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