media directories uk
media directories uk
Benefits of using Business Directories as part of your SEO strategy
Quite often we see discussions on the web amongst SEO professionals not advocating the use of professional Business to Business Directories to publicise your business.
We want to put a few of these myths to bed and outline some of the genuine benefits that can be achieved should you choose to use business to business directories as part of your marketing and Search Engine Optimisation (SEO) strategy.
Comparatively cheap cost compared to the volume of enquiries generated
By utilising a business directory properly and ensuring that you have a well designed and coded profile, together with a useful set of keywords and product categories, you can enjoy thousands of genuine qualified business enquiries a year for just very small outlay. A directory listing can pay for itself in just one or two sales and if you are fielding thousands of enquiries then you can see how cost effective it can be.
Not just web clicks provided but traditional contact methods also encouraged
With traditional pay per click advertising such as Adwords, you generate traffic and clicks for your web site. But what about phone calls? Not everyone has time to click through to your site and browse around hunting for what they are looking for, quite often they just want to pick up the phone and ask you if you have a product in stock for example. By advertising with a business directory, you can have your telephone number placed directly on your advert and people can contact you quickly and easily.
Not just a couple of words in a link, you get a full page advert on a business directory
Unlike traditional pay per click adverts, it doesn’t stop with just a few words about your business , your business name and a link if you are lucky. Business Directory advertising means that you can get a full description of your business and explain what you do, how you do it and why it works, before an enquiry has even contacted you. You can therefore cut out any time wasters and qualify your leads into really hot prospects before they contact you. By simply having a well designed and laid out profile, you can really increase the likelihood of a passing visitor contacting you with a highly qualified information request.
Exposure to markets and potential customers you not otherwise have access to
Advertising on business directories with huge volumes of traffic each day, you are opening your company up to a number of cross selling opportunities. We have found that a number of visitors to our site have come into the site looking for one supplier and leave having found suppliers for another unrelated need too. By having your company’s details under the nose of buyers when they might not necessarily know what to look for, you are proactively marketing to people even though they may not yet be looking for the answer you are providing.
The access to genuine SEO specialists
Partnering with a business directory you can be sure that you are dealing with experts in SEO. After all, we specialise in getting our own site and our company profile pages listed highly in Google for our customers’ chosen search terms. We know what we are doing and can be a font of knowledge when trying to promote your own web site. We are ideally placed to offer advice and guidance to help you improve the SEO of your own web site so you should take advantage of our team’s know how and pick our brains for how you can improve the performance of your own site.
Back links to your own web site
It is often cited by SEO professionals that a key component of improving the ranking of your own web site is achieved by receiving links from other web sites to yours, and this couldn’t be more true. Any helpful business directory will offer to provide you with completely clean links from their directory to your web site. If they don’t or can’t provide you with this then you won’t be receiving any SEO benefit for your own web site at all negating a lot of the benefit of advertising with a business directory.
Exposure in Google that you may not otherwise achieve
Your web site may or may not be listed highly in Google for your chosen search phrases.
If you aren’t listed then Business directories are excellently placed to get your profile page listed highly for this search phrase and point any traffic through to your own web site.
If your site is already well listed for the terms that you want then that is fantastic! However, as you know, you can only occupy one ranking place in Google’s results (and perhaps an indented deep link). Wouldn’t it be good if you could occupy the top five or six ranking results though for your term by having your profile page on a number of different directories appear in the other results thus pointing all traffic results ultimately to your own site? Business directories are an excellent way of giving you more coverage on the search engines for your chosen terms.
There are hundreds of reasons why business directories should form a part of your marketing mix and why you should allocate a part of your budget to directory advertising. It is worth carefully considering the impact of Business Directories and how they can assist you to get a better ranking for your own site in Google.
Amy Nicholson is the Media Relations office for OgBit.com the UK Business to Business Directory.
About the Author
Amy Nicholson, Media Relations Officer
Tel: 0845 6800 280
Web: www.ogbit.com
OgBit.com
Suite 1 & 2
15a Bull Plain
Hertford
Hertfordshire
SG14 1DX
Why is all advertising so expensive? Except at www.this-is-dorset.co.uk?
The internet will overtake radio by next year and become the world’s fourth-largest advertising medium, a year earlier than forecast. We found this Great Web Site, and NOT expensive only £10 per month. www.this-is-dorset.co.uk and it has a high ranking on Google under Directory of town services for Dorset.
If you insert your town name between “for” and “dorset” it’s NUMBER ONE! Now thats got to be cheap.
We paid £50 for the same space in our local paper, and for one edition! Why So Expensive? It’s JUST a RIP OFF!
*Effective* advertising tends to be expensive. Effective advertising is worth every penny. Ineffective adversing is worth nothing. How many people have heard of much less gone to www.this-is-dorset.co.uk? If you plan to sell in the town of Dorset only, then it might be a good deal. If you desire a larger customer base, you’ll likely need to spend more.
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